成都龙泉驿旅游产业发展现状及对策研究

发布时间：2018-05-08 17:33

本文选题：旅游产业 + 优化升级　；参考：《四川农业大学》2012年硕士论文

【摘要】：随着市场经济的深入开展,人们生活指数的不断提高,对品质生活的要求造就了旅游业的快速发展。然而发展的同时也出现了一些新的问题——人们对旅游品质的要求越来越高,若要达到这种市场需求就促使我们要重视旅游资源的不断开发与深度利用。旅游资源作为吸引旅游者进行旅游活动的“吸引物”,是旅游业赖以生存和发展的重要物质基础,要使旅游业得到良性的发展必将依赖旅游资源进行科学而合理的规划与开发。因此要实现旅游业的可持续发展,要求我们必须以市场需求为导向,在科学理论的宏观指导下,加强对旅游资源的合理开发与利用。使旅游业在农村区域经济的大环境下,实现为地方经济创汇创收,并在促进社会经济发展中做出相应的贡献。以此来提升各级政府对旅游业的进一步重视。龙泉驿区旅游资源丰富,拥有特色鲜明的农村田园经济群落,完全可以发展成极具田园特色的农村边缘经济实体,为龙泉驿区经济的再度发展和腾飞添砖加瓦。虽然游业起步很早,但旅游资源的开发却相对滞后。随着产业结构的调整和大力发展旅游产业战略的实施,旅游资源的开发近些年得到了各级政府的高度重视,全区各地旅游资源开发的如火如茶,甚至有些地方大规模地搞起了人造旅游景观。但在轰轰烈烈地开发龙泉驿区旅游资源的过程中,暴露出了诸多问题,尤其是盲目开发、乱开发、掠夺性开发甚至破坏性开发旅游资源等现象,不能不引起各级政府的重视。因此,研究龙泉驿区旅游产业优化升级存在的问题及对策对龙泉驿区现有旅游资源的合理开发和利用,及实现龙泉驿区旅游产业的发展具有极其重要的现实意义。本论文是在分析龙泉旅游产业优化升级现状和优势、劣势的基础上,探讨了龙泉驿区旅游产业优化升级中存在的主要问题,重点提出了针对今后龙泉驿区旅游产业优化升级的相关对策。论文共分七章：第一章是总论。第二章研究的相关理论。第三章龙泉驿区旅游产业优化升级的现状及存在问题。主要是旅游产业优化升级缓慢、旅游资源分散、资金投入不足、旅游资源缺乏包装。第四章分析了龙泉驿区旅游资源开发存在问题的原因。包括对旅游产业优化升级认识不足、旅游产业优化升级水平低、旅游产业结构整合互动较差、宣传促销缺乏力度、旅游管理机构缺乏有效监管、旅游专业人才不足。第五章分析了龙泉旅游产业优化升级的优势和劣势。第六章是论文的重点,从提高认识,做好旅游产业优化升级规划,整合旅游资源,加快旅游人才建设等方面,提出了今后龙泉驿区旅游产业优化升级的对策措施,并且让龙泉驿区的这种农村特色旅游有更广阔的经济前景。第七章则是本文的结语。希望本论文的研究成果,能为龙泉驿区委、区政府对旅游资源进一步合理开发和利用提供参考意见。
[Abstract]:With the development of market economy and the improvement of people's living index, the requirement of quality life has brought up the rapid development of tourism industry. However, at the same time, some new problems have emerged-people's demand for tourism quality is getting higher and higher. If we want to achieve this kind of market demand, we should pay attention to the continuous development and deep utilization of tourism resources. Tourism resources, as an "attraction" for attracting tourists to carry on tourism activities, are the important material basis for the survival and development of tourism. In order to make tourism develop healthily, it will depend on the scientific and reasonable planning and development of tourism resources. Therefore, in order to realize the sustainable development of tourism, we must take the market demand as the guide and strengthen the rational development and utilization of tourism resources under the guidance of scientific theory. Under the environment of rural regional economy, the tourism industry can generate foreign exchange for local economy and make corresponding contribution in promoting social and economic development. In order to enhance the government at all levels of tourism attention. Longquanyi District is rich in tourism resources and has distinctive rural idyllic economic community, which can be developed into a rural marginal economic entity with extremely rural characteristics, contributing to the economic development and take-off of Longquanyi District. Although the tourism industry started early, but the development of tourism resources is relatively lagging behind. With the adjustment of the industrial structure and the implementation of the strategy of developing the tourism industry, the development of tourism resources has been highly valued by governments at all levels in recent years. In some places, man-made tourist landscapes have even been developed on a large scale. However, in the course of vigorously developing tourism resources in Longquanyi District, many problems have been exposed, such as blind exploitation, random exploitation, predatory exploitation and even destructive exploitation of tourist resources, which cannot be ignored by governments at all levels. Therefore, it is of great practical significance to study the problems and countermeasures of the optimization and upgrading of tourism industry in Longquanyi District for the rational development and utilization of the existing tourism resources in Longquanyi District and to realize the development of tourism industry in Longquanyi District. Based on the analysis of the current situation, advantages and disadvantages of the optimization and upgrading of the tourism industry in Longquan, this paper discusses the main problems existing in the optimization and upgrading of the tourism industry in Longquanyi District. The paper puts forward the relevant countermeasures for the optimization and upgrading of tourism industry in Longquanyi district in the future. The thesis is divided into seven chapters: the first chapter is an introduction. The second chapter studies the related theories. Chapter three: the status quo and existing problems of the optimization and upgrading of tourism industry in Longquanyi District. It is mainly because of the slow optimization and upgrading of tourism industry, the dispersion of tourism resources, the shortage of capital investment and the lack of packaging of tourism resources. The fourth chapter analyzes the reasons for the problems in the development of tourism resources in Longquanyi District. It includes insufficient understanding of tourism industry optimization and upgrading, low level of tourism industry optimization and upgrading, poor interaction of tourism industry structure integration, lack of publicity and promotion, lack of effective supervision of tourism management agencies, lack of tourism professionals. The fifth chapter analyzes the advantages and disadvantages of the optimization and upgrading of Longquan tourism industry. The sixth chapter is the focus of the paper, from the aspects of raising awareness, optimizing and upgrading the tourism industry, integrating tourism resources and speeding up the construction of tourism talents, this paper puts forward the countermeasures for the optimization and upgrading of tourism industry in Longquanyi District in the future. And let Longquanyi this kind of rural characteristic tourism has a broader economic prospect. The seventh chapter is the conclusion of this paper. It is hoped that the research results of this paper can provide reference for the Longquanyi District Committee and the district government for the further rational development and utilization of tourism resources.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】