基于场所依赖理论的青岛石老人海水浴场使用研究

发布时间：2018-05-08 18:08

本文选题：海水浴场 + 场所依赖　；参考：《中国海洋大学》2013年硕士论文

【摘要】：随着我国休闲业的纵深发展，滨海休闲活动广受人们喜爱。海水浴场作为休闲活动开展的场所之一，是滨海休闲活动的重要组成部分，但基于浴场的研究却明显不足，从旅游休闲角度对海水浴场的考察更是缺乏。总体来看，目前针对海水浴场的研究主要集中在物质层面上，体现在对浴场开展休闲活动的适宜性考察，对海水浴场旅游休闲的开发模式，产品组合进行分析探讨。相比之下，缺少对浴场使用者以及浴场之间在精神层面上的研究。为了阐明海水浴场使用者与海水浴场在互动中产生的相关关系，本文引入场所依赖理论加以分析。近年来，场所依赖是环境心理学和旅游地理学研究的焦点。对场所依赖的研究有助于在休闲业的发展中，准确反映人们的态度合理实现人们的需求，并且有利于资源价值的最大化实现，丰富休闲产品的社会文化内涵。本研究以青岛石老人海水浴场为研究场所，采取问卷调查的形式，以统计软件及数理分析方法为支撑，探讨在休闲活动过程中，浴场使用者对浴场的环境属性满意度、场所依赖以及使用行为三者之间的关系，将三者纳入一个系统进行考察。在场所依赖理论的研究中，海水浴场是以全新的领域，有必要对理论中的基础性问题展开分析，因此本文对场所依赖的构成维度之一——场所依靠的中介作用在海水浴场这一特殊的游憩场所可否实现加以验证。以期通过对青岛石老人海水浴场使用者的场所依赖前因后果的研究，为海水浴场类休闲场地提供规划、开发、管理方面的依据以及实证研究借鉴。因子分析、单因素方差分析、回归分析的结果说明： (1)通过因子分析将石老人海水浴场使用者对浴场的环境属性满意度划分为设施服务、文化、社会、自然以及经营管理环境属性满意度5个因子，从场所依赖中提取3个因子，分别是场所依靠、场所认同以及生活方式。在使用行为方面则可抽取对环境负责的行为以及忠诚度两大因子。 (2)海水浴场使用者在各因子上态度水平上存在着显著差异。在环境属性满意度上，使用者对石老人海水浴场各项环境属性满意度均处于中等水平，以社会环境以及自然环境属性满意程度最高，对文化环境属性满意度程度最低。使用者对浴场的场所依赖普遍不高，相较之下，使用者的场所认同水平最高，最低的则为生活方式。在使用行为方面，使用者对浴场表示较高的忠诚度，并对对环境负责的行为持肯定的态度。并且海水浴场使用者的各项社会背景特征对差异影响各因子水平。 (3)回归分析显示石老人海水浴场使用者对浴场环境属性满意度与场所依赖之间存在相关关系，但这种相关关系体现在二要素的不同因子之间。在场所依赖与使用行为之间本次研究发现，使用者做出的对环境负责的行为主要与生活方式这一因子相关。对浴场的忠诚度则与场所依赖的三个因子均具有正向关系。 (4)在场所依靠的中介作用验证上，依次检验的结果说明在使用者对浴场环境属性满意度与场所认同之间具有中介效应，，但是这种效应并不完全。也就是说石老人海水浴场使用者对浴场环境属性满意度对场所认同的影响，不完全通过场所依靠的中介效应来达到其影响。最后，本文根据上述研究结果，基于提高石老人海水浴场使用者的环境属性满意度及场所依赖，提出石老人海水浴场在开发与管理上的相关建议，以期合理实现海水浴场使用者对浴场在诸多方面的诉求，提升场所依赖水平，促成使用者与浴场之间的良性互动。
[Abstract]:Along with the deep development of leisure industry in China, coastal leisure activities are widely loved by people. As one of the places of leisure activities, the sea bathing field is an important part of the coastal leisure activities, but the research based on the bathing field is obviously insufficient. The study of the bathing field is mainly focused on the material level, which is reflected in the suitability of leisure activities in the baths, the development mode of leisure tourism in the sea baths, and the analysis of the product combination. In contrast, the lack of research on the spiritual level between the bathing users and the bathing field. In recent years, place dependence is the focus of environmental psychology and tourism geography. The study of place dependence is helpful in the development of leisure industry, which accurately reflects people's attitude to realize people's needs and is beneficial to the price of resources. The maximization of value can enrich the social and cultural connotation of leisure products.
In this study, taking the Qingdao stone old bathing field as the research place, taking the form of questionnaire survey, with statistical software and mathematical analysis method as the support, the relationship between the bathfarm users' satisfaction to the environmental properties, the place dependence and the use behavior between the three people during the leisure activities was discussed, and the three were included in a system for the examination. In the study of the theory of place dependence, the sea bathing field is a new field. It is necessary to analyze the basic problems in the theory. Therefore, this paper is one of the dimensions of the place dependence, the intermediary role of place dependence in the special recreation place in the sea bathing field, in order to pass to the Shi Lao of Qingdao. The site of the user of the human sea bathing resort depends on the study of the causes and consequences, providing the basis for planning, development, management and empirical research for the recreational sites of the sea baths.
The results of factor analysis, one-way ANOVA and regression analysis showed that:
(1) through factor analysis, we divide the satisfaction degree of bathing baths by the users of stone old people into facilities service, culture, society, nature and management environment attribute satisfaction 5 factors, and extract 3 factors from place dependence, which are place dependence, field identification and life style. Take two factors responsible for environment and loyalty.
(2) there are significant differences in the attitude level of the users in the sea baths. On the satisfaction of the environmental attributes, the users are at the middle level of satisfaction to the environmental attributes of the bathing beach, with the highest satisfaction of the social environment and the natural environment attributes and the lowest degree of satisfaction to the cultural environment property. The place dependence of the baths is generally not high, in contrast, the user's location is the highest, the lowest is the way of life. In the use of behavior, users have a higher loyalty to the bathing field and a positive attitude to the behavior responsible for the environment. And the social background characteristics of the users of the baths are affected by the differences. Factor level.
(3) the regression analysis shows that there is a correlation between the user satisfaction of the bathfield and the dependence on the place dependence in the bathfield, but this correlation is reflected between the different factors of the two elements. The loyalty to bathing places is positively related to the three factors of place dependence.
(4) on the verifying of the intermediary role of place dependence, the result of the sequential test shows that the user has a mediating effect between the satisfaction of the environmental attributes of the baths and the identity of the place, but this effect is not complete. The mediator effect depends on it.
Finally, based on the above research results, based on the improvement of the environmental property satisfaction and place dependence of the users of the bathing beach, the author puts forward some suggestions on the development and management of the bathing baths of the old stone people, in order to realize the demands of the bathing baths for the users of the baths in a reasonable way, to improve the dependence level of the places and to promote the users. A benign interaction with the bathing field.

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】