泉台旅游产业合作研究

发布时间：2018-05-10 23:33

本文选题：泉台旅游 + 泉州　；参考：《华侨大学》2013年硕士论文

【摘要】：福建是对台旅游的前线，泉州与台湾地缘相近、血缘相亲、商缘相承、文缘相连、法缘相循，具有突出的“五缘”优势，也是闽南文化保护区和两岸文化交流的主体所在，这就使泉台旅游产业合作具有广阔的发展前景。作为台湾汉族同胞的主要祖籍地，每年有10万多人次的台胞到泉州观光旅游、进香谒祖。泉州籍先民在迁徙台湾的同时带去了故乡的传统文化，形成台湾文化的母体。泉台以佛教同宗、道教同源为桥梁建立起两地的旅游开发。作为闽南文化保护区的主体，泉州的一些名胜古迹和景点，如海外交通史博物馆、闽台缘博物馆、天后宫等都深深地吸引着台湾同胞。在旅游市场持续疲软的大背景下，泉台旅游致力于打造两岸互动的海峡旅游圈，从举办各种寻根谒祖、进香祭典、旅游观光等文化节活动吸引台胞，到出台措施鼓励旅行社拉动本地赴台旅游消费，提升泉台旅游合作层次和水平等，，尤为引人瞩目。泉台旅游合作有着与生俱来的优势，在“五缘”、交通、客源、政策等方面都具有较大优势。但是同时也面临着合作机制、利益分配机制、企业积极性不高、资源雷同等问题，以及周边城市及周边区域对客源市场的分流带来的竞争。为此，文章提出了基于政府主导的制度本位驱动、基于资源整合的产品价值驱动、基于品牌传播的目的地形象驱动、基于集群培育的产业链驱动。最后建议整合旅游资源，共享客源市场；完善相关基础设施，推动泉台旅游合作；树立区域旅游品牌，实现营销共推；争取政策支持，完善管理机制等措施来进一步推动泉台旅游业的合作。
[Abstract]:Fujian is the front line of tourism to Taiwan. Quanzhou is geographically close to Taiwan. It is closely related to each other by blood, by business, by text and by law. It has a prominent advantage of "five borders," and is also the main body of cultural protection areas and cross-Strait cultural exchanges in southern Fujian. This makes spring Taiwan tourism industry cooperation has broad development prospects. As the main ancestral place of Taiwan's Han compatriots, more than 100000 Taiwan compatriots visit Quanzhou every year to visit their ancestors. The ancestors of Quanzhou brought home traditional culture while migrating to Taiwan, forming the mother body of Taiwan culture. Chuantai with the same Buddhism, Taoism as a bridge for the establishment of tourism development between the two places. As the main body of Minnan Cultural Reserve, Quanzhou has attracted Taiwan compatriots deeply, such as overseas Transportation History Museum, Fujian and Taiwan margin Museum, Tianhou Palace and so on. Against the backdrop of the continuing weakness of the tourism market, Quan Tai Tourism is committed to creating a cross-Strait tourism circle, attracting Taiwan compatriots from holding various cultural festivals, such as seeking roots, offering sacrifices to incense and sightseeing, etc. To the introduction of measures to encourage travel agencies to promote local tourism consumption to Taiwan, to enhance the level and level of tourism cooperation, etc., particularly remarkable. Chuantai tourism cooperation has its inherent advantages, such as "five causes", traffic, tourist resources, policies and so on. But at the same time, it also faces the problems of cooperation mechanism, benefit distribution mechanism, enterprise enthusiasm is not high, resources are similar and so on, as well as the competition brought about by the diversion of the surrounding cities and surrounding areas to the source market. Therefore, the paper puts forward the system driven based on government, product value driven based on resource integration, destination image driven by brand communication, industry chain driven by cluster cultivation. Finally, it is suggested to integrate tourism resources, share tourist market, improve related infrastructure, promote Chuantai tourism cooperation, set up regional tourism brand, achieve marketing co-promotion, and strive for policy support. Improve the management mechanism and other measures to further promote the spring Taiwan tourism cooperation.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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