基于不完全契约理论的旅行社导游流失现象研究

发布时间：2018-05-11 00:19

本文选题：旅行社 + 导游流失　；参考：《暨南大学》2012年硕士论文

【摘要】：近年来中国旅游业正如火如荼的发展,市场前景一片广阔,据预测2020年我国将成为世界上第一大旅游接待国。在目前国家实施的“十二五”规划中,提高产业竞争力、促进产业结构的优化升级正在逐步实现,因此如何保证旅游业的长远稳定发展成为政府、专家思考的重要议题。在日益激烈的市场环境下,人力资源在旅游业中扮演着越来越重要的角色,成为旅游企业的核心竞争力之一。然而,旅行社导游人员却存在着企业忠诚度低、流失率过高的现象,因此如何抑制导游人员流失,对于旅行社的发展具有非常关键及长远的意义。本文从旅行社人力资源管理的角度出发,试图从新制度经济学中广为运用的不完全契约理论出发,研究旅行社导游的流失现象。首先进行旅行社人力资源管理的文献回顾,了解国内外学术研究的概况和进展;接着介绍不完全契约理论的相关理论基础并对旅行社导游流失现象进行初步分析;其后根据研究结果进行深度访谈和问卷调查,采用理论研究与问卷调查相结合的研究方式,进一步了解旅行社导游流失的深层次根源。通过理论与实践的结合,认识导游人员的基本概况和影响导游流失的因素。最后,根据不完全契约理论提出一系列针对性的措施,为旅行社降低导游流失率提供相关建议。
[Abstract]:In recent years, China's tourism industry is developing in full swing, with a broad market prospect. It is predicted that China will become the largest tourist reception country in the world in 2020. In the "12th Five-Year" plan implemented by the country, the industrial competitiveness and the optimization and upgrading of the industrial structure are being gradually realized, so how to ensure the long-term tourism industry Stable development has become an important issue for the government and experts to think. In the increasingly fierce market environment, human resources play an increasingly important role in the tourism industry and become one of the core competitiveness of tourism enterprises. However, travel agency guides have the phenomenon of low loyalty and high loss rate. Therefore, how to restrain tour guides? The loss of personnel has a very important and long-term significance for the development of travel agencies.
From the point of view of the human resource management of the travel agency, this paper tries to study the loss of tour guides from the theory of incomplete contract, which is widely used in the new institutional economics. First, the literature review of the human resource management of the travel agency is carried out to understand the general situation and progress of academic research at home and abroad; then the incomplete contract theory is introduced. On the basis of the relevant theoretical basis and a preliminary analysis of the phenomenon of tour guide loss, a deep interview and questionnaire survey are carried out on the basis of the results of the study. The deep root cause of the tour guide loss is further understood by the combination of theoretical research and questionnaire survey. The basic knowledge of the tour guide is understood through the combination of theory and practice. In the end, a series of pertinent measures are put forward according to the incomplete contract theory, and some suggestions are provided for the travel agency to reduce the rate of tour guide loss.

【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6

【参考文献】