辽宁省滑雪旅游现状分析与开发对策研究

发布时间：2018-07-03 11:10

本文选题：滑雪旅游 + 现状　；参考：《沈阳体育学院》2013年硕士论文

【摘要】：随着经济的发展和生活水平的提高，滑雪旅游已经成为我国冬季休闲度假游中最受关注的项目之一。在这种背景下，滑雪旅游就如火如茶的开展起来，并且成为提高生活质量，参与健康时尚运动的重要方式之一。辽宁省作为东北三省政治、文化、经济的中心，同时也是东北地区雪资源比较富足的地区之一，自然资源品质较高,并且已经具备了滑雪旅游开发条件。在对辽宁省滑雪旅游的发展现状进行研究的过程中，找出制约我省滑雪旅游发展过程中存在的问题及原因，提出适合我省滑雪旅游的思路和建议，为更好地推动我省滑雪旅游市场的开发，为相关主管部门提供可借鉴的参考意见。使辽宁省滑雪旅游合理、有序、科学的发展，最终使我省的冬季成为滑雪旅游者的天堂，将对我省滑雪旅游业整体水平的提高产生巨大的推动作用。本文通过文献资料法、专家访谈法、问卷调查法、数理统计法、个案分析法等,对大众滑雪者、滑雪场管理者、专家进行调查和访谈。通过沈阳体育学院图书馆和网络查询现阶段与本文相关的书籍、论文和文章报道获得相关资料。对回收的218份滑雪旅游人员、28份滑雪场管理人员、10份专家的有效问卷进行数理统计与分析，得出辽宁省滑雪旅游现状与影响的因素，并提出相应的对策。本文的主体分为两个部分：辽宁省滑雪旅游现状分析和辽宁省滑雪旅游开发对策研究。本文对辽宁省滑雪旅游市场的优势、辽宁省滑雪场地基本情况、滑雪旅游者的基本情况、滑雪指导员基本情况、滑雪消费动机以及对滑雪市场满意度等内容进行了走访调查。研究结果表明，辽宁省滑雪旅游市场处于起步阶段,潜在滑雪人口数量巨大,但在相关制度建设及市场化运作方面还存在很多问题。目前,经济因素成为影响滑雪爱好者参加滑雪运动最主要的因素。政府资金扶持和文化环境方面的因素对其参加滑雪运动也有重要的影响。此外，滑雪产业的发展水平也是影响滑雪旅游的重要因素。针对辽宁省滑雪旅游市场的现状，本文展望了辽宁省滑雪旅游的的发展前景,并提出发展辽宁省滑雪旅游的对策和建议。笔者认为应增加对滑雪旅游资金的投入，改善健身环境，，完善各项政策，推动滑雪产业的发展，滑雪旅游与竞技滑雪相结合，充分发挥媒体的舆论导向作用，加强滑雪旅游项目的宣传，在学校中宣传滑雪项目。从而满足人们身体和精神方面的健康需求，提升生活品质。
[Abstract]:With the development of economy and the improvement of living standard, ski tourism has become one of the most concerned items in winter leisure vacation in China. In this context, ski tourism is like the development of tea, and become one of the important ways to improve the quality of life and participate in health and fashion. As the political, cultural and economic center of the three northeastern provinces, Liaoning Province is also one of the regions with abundant snow resources in Northeast China. The quality of natural resources is relatively high, and it already has the conditions for the development of ski tourism. In the course of studying the present situation of skiing tourism in Liaoning Province, the problems and reasons that restrict the development of ski tourism in Liaoning Province are found out, and the ideas and suggestions suitable for skiing tourism in our province are put forward. In order to better promote the development of ski tourism market in our province and provide reference for relevant departments. The rational, orderly and scientific development of skiing tourism in Liaoning Province will eventually make winter a paradise for ski tourists, which will greatly promote the improvement of the overall level of ski tourism in our province. Through the methods of literature, expert interview, questionnaire, mathematical statistics, case analysis and so on, this paper investigates and interviews popular skiers, skis managers and experts. Through the library of Shenyang Institute of physical Education and the network inquiry of the current related books, papers and articles to obtain relevant materials. Based on the mathematical statistics and analysis of the effective questionnaire of 28 ski resorts and 10 experts, the present situation and influencing factors of skiing tourism in Liaoning Province were obtained, and the corresponding countermeasures were put forward. The main body of this paper is divided into two parts: the analysis of the current situation of skiing tourism in Liaoning Province and the research on the countermeasures of developing skiing tourism in Liaoning Province. In this paper, the advantages of the skiing tourism market in Liaoning Province, the basic situation of the ski field in Liaoning Province, the basic situation of the ski tourists, the basic situation of the ski instructor, the motivation of skiing consumption and the satisfaction degree of the skiing market are investigated. The results show that the ski tourism market in Liaoning Province is in its infancy, and the potential skiing population is huge, but there are still many problems in the related system construction and market-oriented operation. At present, the economic factor becomes the most important factor which affects skiers to participate in skiing. Government financial support and cultural environment factors also have an important impact on their participation in ski sports. In addition, the level of development of the ski industry is also an important factor affecting ski tourism. In view of the present situation of skiing tourism market in Liaoning Province, this paper looks forward to the development prospect of skiing tourism in Liaoning Province, and puts forward some countermeasures and suggestions for developing skiing tourism in Liaoning Province. The author thinks that we should increase the investment in skiing tourism, improve the fitness environment, perfect all kinds of policies, promote the development of skiing industry, combine skiing tourism with competitive skiing, and give full play to the role of media in guiding public opinion. Strengthen the promotion of ski tourism projects, in schools to promote skiing projects. In order to meet people's physical and mental health needs, improve the quality of life.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G863.1

【参考文献】