我国出境旅游的发展现状与发展对策研究

发布时间：2018-07-03 14:45

本文选题：出境旅游 + 山东省　；参考：《中国海洋大学》2015年硕士论文

【摘要】：如今,出国旅游已经不再是一个冷门的旅游项目,而足逐渐演变成国人一种新的经济文化现象,并且发展成了一种新型的消费领域,更足成为了一个崭新的经济增长点。由于我国快速增长的经济、不断提高的生活水平、更加宽松的出国旅游政策以及国人空闲时间的增加,走出国门去旅游,零距离感受异国的风俗文化已经不再是一小部分人的旅游方式。出境旅游不仅能够让我国本土居民和国外人民有更多的交流机会,更是在旅游的过程中丰富了国人的经历,并且以其他途径所不能的方式增长了国人的体验与见识。出境旅游的健康发展标志着我国旅游产业已经进入了常规发展,它不仅是我国旅游业正常发展的基本规律,还是我国的发展赶上国际发达国家的必经之路。本文以“我国出境旅游的发展现状与发展对策研究”为研究对象,采用综合分析法、统计分析法以及文献研究法,运用消费者行为理论和旅游系统理论,论述了我国出境旅游的发展历程、出境旅游行业的发展现状和趋势,并论述我国出境旅游发展的积极作用,同时指出了发展中存在的问题,包括出境旅游产品同质化现象严重、市场经营混乱,服务质量不高、不良旅游行为对我国形象的负而影响、出境旅游监管力度不够。针对此,本文提出创新出境旅游产品,搞好市场细分、提供优质服务,提高旅游者自身素质,增强政府监管、协调管理机制等四方面的对策。本文选择山东省进行实证研究,运用SWOT进行分析,从发展的优势、劣势以及面对的机遇和挑战深入剖析了山东省出境旅游的现状以及存在的问题。为此,本文为了推进出境旅游市场的良好发展,也提出了可行性的对策：首先从政府导向、企业经营、行业管理三个角度来推进山东省出境旅游的发展,其次从宏观的角度来推进我国出境旅游市场发展,最后对全文进行总结。
[Abstract]:Nowadays, travel abroad is no longer a bad tourism project, but it has gradually become a new economic and cultural phenomenon, a new consumption field and a new economic growth point. Due to the rapid economic growth of our country, the rising living standards, the more relaxed policy of travel abroad and the increase in the leisure time of our people, we are going abroad to travel. Zero-distance experience of exotic customs and culture is no longer a small number of people's way to travel. Outbound tourism can not only make our native residents and foreign people have more opportunities to communicate, but also enrich the experience of the people in the process of tourism, and increase the experience and experience of the people in other ways. The healthy development of outbound tourism indicates that China's tourism industry has entered the routine development, which is not only the basic law of the normal development of tourism in China, but also the only way for our country to catch up with the developed countries. In this paper, the author takes "the present situation and Countermeasures of outbound Tourism in China" as the research object, adopts the comprehensive analysis method, the statistical analysis method and the literature research method, applies the consumer behavior theory and the tourism system theory. This paper discusses the development course of outbound tourism in China, the present situation and trend of outbound tourism industry, and discusses the positive role of outbound tourism development in China. At the same time, it points out the problems existing in the development, including the serious homogenization of outbound tourism products. The market management is chaotic, the service quality is not high, the bad tourism behavior has negative influence on the image of our country, and the supervision of outbound tourism is not strong enough. In view of this, this paper puts forward four countermeasures such as innovating outbound tourism products, improving market segmentation, providing high quality service, improving tourists' own quality, strengthening government supervision and coordinating management mechanism. This article chooses Shandong Province to carry on the demonstration research, uses the SWOT to carry on the analysis, from the development superiority, the inferiority as well as the opportunity and the challenge facing the Shandong Province exit traveling present situation and the existence question. Therefore, in order to promote the good development of outbound tourism market, this paper also puts forward feasible countermeasures: firstly, from three angles of government guidance, enterprise management and industry management, to promote the development of Shandong outbound tourism. Secondly, from the macro perspective to promote the development of China's outbound tourism market, and finally summarize the full text.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592

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