关于广州白云山风景区旅游体验产品开发的研究
发布时间：2018-08-02 08:42
【摘要】：随着旅游体验理论研究热的兴起,旅游业在不断完善旅游体验基础理论的同时,对如何将旅游体验理论付诸实践也在不断探索中,这突出表现在如何进行体验式旅游产品的设计。面对体验经济时代的旅游消费需求变化,旅游企业只有推出受市场欢迎和旅游者喜爱的旅游体验产品才能更好地生存和发展。 本文先简单综述国内外关于旅游体验理论的一些研究成果,再阐述旅游体验的概念、旅游者的体验需求等旅游体验的基础知识,然后分析如何塑造旅游体验。 本文以广州白云山风景区为研究对象,应用旅游体验的相关理论对白云山的简况进行分析,归纳其旅游体验产品开发的现状及存在的问题,并就景区如何进行旅游体验产品开发进行实证研究。
[Abstract]:With the rise of tourism experience theory research, tourism is constantly improving the basic theory of tourism experience, and how to put the tourism experience theory into practice is also being explored. This outstanding performance is how to carry on the experience tourism product design. In the face of the change of tourism consumption demand in the era of experience economy, tourism enterprises can survive and develop better only by introducing tourism experience products that are welcomed by the market and loved by tourists. This paper first summarizes some domestic and foreign research results on tourism experience theory, then expounds the concept of tourism experience, tourists experience needs and other basic knowledge of tourism experience, and then analyzes how to shape tourism experience. This paper takes Baiyun Mountain Scenic spot in Guangzhou as the research object, applies the related theory of tourism experience to analyze the brief situation of Baiyun Mountain, sums up the present situation and existing problems of its tourism experience product development. And how to carry on the tourism experience product development to the scenic spot carries on the demonstration research.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
[Abstract]:With the rise of tourism experience theory research, tourism is constantly improving the basic theory of tourism experience, and how to put the tourism experience theory into practice is also being explored. This outstanding performance is how to carry on the experience tourism product design. In the face of the change of tourism consumption demand in the era of experience economy, tourism enterprises can survive and develop better only by introducing tourism experience products that are welcomed by the market and loved by tourists. This paper first summarizes some domestic and foreign research results on tourism experience theory, then expounds the concept of tourism experience, tourists experience needs and other basic knowledge of tourism experience, and then analyzes how to shape tourism experience. This paper takes Baiyun Mountain Scenic spot in Guangzhou as the research object, applies the related theory of tourism experience to analyze the brief situation of Baiyun Mountain, sums up the present situation and existing problems of its tourism experience product development. And how to carry on the tourism experience product development to the scenic spot carries on the demonstration research.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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