东北三省入境旅游市场动态差异分析及开拓研究

发布时间：2018-08-09 20:19

【摘要】：优化产业结构和延伸产业链条是振兴东北老工业基地过程中具有长远战略意义的基础性工作，改造复兴传统优势制造业的同时，因地制宜发展旅游业，它将为东北老工业基地的振兴助力添彩。东北三省是我国的边境省份，其入境旅游市场发展速度快，亮点多，所以本文研究东北三省入境旅游市场的动态差异性，对优化旅游业产业结构，和促进东北老工业基地的经济发展具有较重要的作用和意义。总结概括国内外对入境旅游市场的研究现状，并应用入境旅游市场概念和旅游需求、市场营销、空间结构和可持续发展等相关理论。将全国同一时期的相应指标引入，分别对东北三省入境旅游市场的规模、空间结构、消费结构进行现状分析，确定东北三省在全国入境旅游市场中的发展位置。采用2000年-2009年的数据，从时间序列的角度出发，对东北三省入境旅游市场的规模、空间结构、消费结构三个方面对进行动态差异分析，研究各省在十年内各自及三省之间的动态演变特征和差异特征。并运用旅游本底趋势线模型，，搜集三省入境旅游人数和旅游收入15年的数据，主要客源国或地区10年的数据对东北三省入境旅游市场进行预测，并对预测结果进行差异性分析。根据上述分析，从树立鲜明的形象、开发不同层次的目标市场的旅游产品、突出旅游资源特色并设计旅游线路、优化入境旅游消费结构、构筑合理的交通网络、加强政府主导能力、加强旅游六要素的建设、构建并完善其他保障措施等八个方面，分别对东北区域旅游整合及各省相应的市场开拓提出对策，使东北三省的入境旅游市场向着更健康的方向发展。
[Abstract]:Optimizing the industrial structure and extending the industrial chain is the basic work in the process of revitalizing the old industrial base in Northeast China, reinviting the traditional superiority manufacturing industry and developing the tourism industry in the light of local conditions. It will help the revitalization of the old industrial base in the northeast. The development of the field is fast and bright, so this paper studies the dynamic difference of the inbound tourism market in the three provinces of Northeast China, which is of great significance and significance to optimize the industrial structure of the tourism industry and promote the economic development of the old northeast industrial base.
The current research status of inbound tourism market at home and abroad is summarized, and the relevant theories of inbound tourism market concept and tourism demand, marketing, space structure and sustainable development are applied. The corresponding indexes of the same period in the whole country are introduced to the scale, space structure and consumption structure of the inbound tourism market in the three provinces of Northeast China. The development position of the three northeastern provinces in the national inbound tourism market is determined.
Using the data of 2000 -2009, from the point of view of time series, this paper makes a dynamic difference analysis on the scale, spatial structure and consumption structure of the inbound tourism market in the three provinces of Northeast China, and studies the dynamic characteristics and differences between the provinces and the three provinces in ten years, and uses the tourist base trend line model to collect three. The data on the number of inbound tourist arrivals and tourism income for 15 years, the data of 10 years in the main country or region of the main tourist sources are forecast for the inbound tourism market in the three provinces of the northeast, and the results of the forecast are analyzed differently.
According to the above analysis, we should establish a distinct image, develop tourism products of different levels of target market, highlight the characteristics of tourism resources and design tourist routes, optimize the consumption structure of the inbound tourism, build a reasonable traffic network, strengthen the government's leading ability, strengthen the construction of the six elements of tourism, and build up and perfect the other eight aspects of the safeguard measures. On the other hand, the paper puts forward some countermeasures for the regional tourism integration in Northeast China and the corresponding market development in each province, so as to make the inbound tourism market in Northeast China develop in a healthier direction.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

【参考文献】