吉首市乡村体育旅游开发研究
发布时间：2018-08-11 15:02
【摘要】：本文以吉首市乡村体育旅游作为研究对象，主要采用文献资料查阅、专家访谈、调查问卷等研究方法，并充分了解和掌握前人研究成果的基础上，展开了对吉首市乡村体育旅游开发的现状、制约因素及主要存在问题进行了探讨，，并提出一系列适合开发吉首市乡村体育旅游的对策。论文的研究内容具体如下： （1）对乡村体育旅游开发理论基础的阐述，根据游客对日常生活和旅游方式的需求探讨旅游者需求理论；客源市场及产品消费情况根据旅游市场营销理论来进行分析；在资源利用、产品开发、传统文化等方面，并结合经济的发展、当前利益和长远利益，与此同时还要遵从可持续发展理论。 （2）本文主要从经济价值和社会文化价值两方面对吉首市乡村体育旅游进行价值分析。经济价值主要包括发展乡村体育旅游对农村经济、相关产业、农村产业结构、各级政府的收入、农村城镇化进程等方面的作用；社会文化价值主要包括发展乡村体育旅游对人们的身体健康、生活质量、农民市场意识、观念的更新、乡村景观及生态环境的保护、乡村的对外交流、城乡互动、传统文化的继承和发扬等方面的作用进行阐述研究。 （3）吉首市乡村体育旅游开发现状分析作为本文的研究重点。首先吉首市的城市品牌建设有力的促进了乡村体育旅游的开发，吉首市旅游局正在极力打造旅游品牌并合理开发利用旅游资源，这为吉首市乡村体育旅游开发提供了政策上的支持。其次对吉首市乡村体育旅游已有的资源及其产品分别从体育旅游资源和人文体育旅游资源进行了现状分析，并对各旅游景点开发的产品进行了归总。并较为客观地分析了吉首市目前乡村体育旅游开发过程中出现的问题，主要表现为产品类型单一、体验性不强；旅游产品特色不显著、吸引力小；宣传力度不够；营销意识不强，营销手段落后；缺乏区域乡村体育旅游市场规划和整体营销策略；管理与经营体制不健全等。 （4）根据本文研究的内容提炼了制约吉首市乡村体育旅游发展的因素，主要包括吉首市旅游产业发展政策的制约、乡村经济的发展水平低、乡村社会文化落后、乡村体育旅游服务的质量不高、乡村体育旅游的经营管理方式落伍、乡村体育旅游的基础设施不完备是制约吉首市乡村体育旅游发展的主要因素。 （5）提出了健全和完善乡村体育旅游政策法规体系、开发适合市场需求的乡村体育旅游产品、完善乡村体育旅游基础设施建设、加强乡村体育旅游专业人才培训、加强对乡村体育旅游管理、加强乡村体育旅游生态环境建设等促进吉首市乡村体育旅游的相关对策。
[Abstract]:This paper takes the rural sports tourism of Jishou as the research object, mainly adopts the methods of literature reference, expert interview, questionnaire and so on, and fully understands and grasps the previous research results. This paper probes into the present situation, restrictive factors and main problems of the development of rural sports tourism in Jishou city, and puts forward a series of countermeasures suitable for the development of rural sports tourism in Jishou city. The research contents of this paper are as follows: (1) expound the theoretical basis of rural sports tourism development, and discuss the theory of tourists' demand according to the tourists' demand for daily life and tourism mode; The tourist market and product consumption are analyzed according to the tourism marketing theory; in the aspects of resource utilization, product development, traditional culture, and the combination of economic development, current and long-term interests, At the same time, we should follow the theory of sustainable development. (2) this paper mainly analyzes the value of rural sports tourism in Jishou city from the two aspects of economic value and social and cultural value. The economic value includes the development of rural sports tourism to the rural economy, related industries, rural industrial structure, government income at all levels, rural urbanization process and so on; Social and cultural values mainly include the development of rural sports tourism for people's physical health, quality of life, farmers' market awareness, the renewal of ideas, the protection of rural landscape and ecological environment, rural external exchanges, urban-rural interaction, The inheritance and development of traditional culture and other aspects of the role of the study. (3) the development of rural sports tourism in Jishou as the focus of this study. First of all, the city brand construction of Jishou City has promoted the development of rural sports tourism. The Jishou City Tourism Bureau is trying its best to build the tourism brand and develop and utilize the tourism resources reasonably. This provides policy support for the development of rural sports tourism in Jishou City. Secondly, this paper analyzes the existing resources and products of rural sports tourism in Jishou city from the current situation of sports tourism resources and humanistic sports tourism resources, and makes a total of the products developed by various tourist attractions. And more objective analysis of the current development of rural sports tourism in Jishou City problems, mainly as a single product type, not strong experience, tourism product features are not significant, less attractive, not enough publicity; The marketing consciousness is not strong, the marketing means are backward, the regional rural sports tourism market planning and the overall marketing strategy are lacking; (4) according to the content of this paper, the factors that restrict the development of rural sports tourism in Jishou city are abstracted, including the restriction of the development policy of tourism industry in Jishou city, and the low level of development of rural economy. The rural social culture is backward, the quality of rural sports tourism service is not high, and the management mode of rural sports tourism is out of date. The imperfect infrastructure of rural sports tourism is the main factor that restricts the development of rural sports tourism in Jishou city. (5) it puts forward a sound and perfect policy and regulation system of rural sports tourism. To develop rural sports tourism products suitable for market demand, to improve the infrastructure construction of rural sports tourism, to strengthen the training of rural sports tourism professionals, and to strengthen the management of rural sports tourism; Strengthen rural sports tourism ecological environment construction and other related countermeasures to promote rural sports tourism in Jishou city.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2177341
[Abstract]:This paper takes the rural sports tourism of Jishou as the research object, mainly adopts the methods of literature reference, expert interview, questionnaire and so on, and fully understands and grasps the previous research results. This paper probes into the present situation, restrictive factors and main problems of the development of rural sports tourism in Jishou city, and puts forward a series of countermeasures suitable for the development of rural sports tourism in Jishou city. The research contents of this paper are as follows: (1) expound the theoretical basis of rural sports tourism development, and discuss the theory of tourists' demand according to the tourists' demand for daily life and tourism mode; The tourist market and product consumption are analyzed according to the tourism marketing theory; in the aspects of resource utilization, product development, traditional culture, and the combination of economic development, current and long-term interests, At the same time, we should follow the theory of sustainable development. (2) this paper mainly analyzes the value of rural sports tourism in Jishou city from the two aspects of economic value and social and cultural value. The economic value includes the development of rural sports tourism to the rural economy, related industries, rural industrial structure, government income at all levels, rural urbanization process and so on; Social and cultural values mainly include the development of rural sports tourism for people's physical health, quality of life, farmers' market awareness, the renewal of ideas, the protection of rural landscape and ecological environment, rural external exchanges, urban-rural interaction, The inheritance and development of traditional culture and other aspects of the role of the study. (3) the development of rural sports tourism in Jishou as the focus of this study. First of all, the city brand construction of Jishou City has promoted the development of rural sports tourism. The Jishou City Tourism Bureau is trying its best to build the tourism brand and develop and utilize the tourism resources reasonably. This provides policy support for the development of rural sports tourism in Jishou City. Secondly, this paper analyzes the existing resources and products of rural sports tourism in Jishou city from the current situation of sports tourism resources and humanistic sports tourism resources, and makes a total of the products developed by various tourist attractions. And more objective analysis of the current development of rural sports tourism in Jishou City problems, mainly as a single product type, not strong experience, tourism product features are not significant, less attractive, not enough publicity; The marketing consciousness is not strong, the marketing means are backward, the regional rural sports tourism market planning and the overall marketing strategy are lacking; (4) according to the content of this paper, the factors that restrict the development of rural sports tourism in Jishou city are abstracted, including the restriction of the development policy of tourism industry in Jishou city, and the low level of development of rural economy. The rural social culture is backward, the quality of rural sports tourism service is not high, and the management mode of rural sports tourism is out of date. The imperfect infrastructure of rural sports tourism is the main factor that restricts the development of rural sports tourism in Jishou city. (5) it puts forward a sound and perfect policy and regulation system of rural sports tourism. To develop rural sports tourism products suitable for market demand, to improve the infrastructure construction of rural sports tourism, to strengthen the training of rural sports tourism professionals, and to strengthen the management of rural sports tourism; Strengthen rural sports tourism ecological environment construction and other related countermeasures to promote rural sports tourism in Jishou city.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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