低碳经济下旅游地品牌竞争力评价指标体系研究

发布时间：2018-09-01 06:14

【摘要】：近些年来，全世界范围内的环境污染问题日趋严重，酸雨、洪水、泥石流等现象频频发生，人类社会的生存面临着巨大的威胁，转变经济发展模式成为世界各国考虑的迫切问题。2003年英国首次提出“低碳经济”的概念，2007年，胡锦涛总书记在APEC会议上明确指出“中国要发展低碳经济”，2009年8月，全国人大常委会上再一次确认了立足中国国情，发展低碳经济的目标，标志着低碳经济正式进入了我国的国家战略体系之中，低碳经济时代俨然到来。低碳时代对旅游业提出了新要求，作为旅游承载体的旅游地，如何在扑面而来的低碳经济时代打造优势的品牌竞争力，成为各旅游地的首要问题。过去旅游地之间的竞争，，主要是围绕旅游资源、产品、线路等，关注旅游资源开发的结果，很少考虑怎样开发、开发的过程是否对自然环境造成了破坏等问题。如今，游客低碳意识不断地提高，对旅游地的选择转向了旅游地自然生态资源、环境的优良程度等低碳因素。旅游地必须在充分了解自身的资源特色的基础上，结合低碳要求，不断提升其品牌竞争能力，才能在日趋激烈的旅游竞争洪流中屹立不倒，实现旅游地的可持续发展。本文从旅游地品牌竞争力和低碳经济的本质出发，明确旅游地品牌的概念，揭示出旅游地品牌竞争力与低碳经济之间的关系。研究过程中结合文献研究与规范研究方法，借鉴国内外对旅游地品牌竞争力的研究成果，设计了原始的低碳经济下旅游地品牌竞争力评价指标体系，通过发放问卷与专家打分的方式获得数据，利用层次分析法对数据进行处理，获得权重系数并进行一致性分析，进而形成完整的指标体系。最后将指标体系应用到广西北部湾的实证分析中，得出结果并对其品牌竞争力的发展提出了五个建议。通过本文的研究，期待能够对旅游地企业以及当地政府提供一些有益的借鉴。
[Abstract]:In recent years, the problem of environmental pollution is becoming more and more serious all over the world. Acid rain, flood, debris flow and other phenomena occur frequently, and the survival of human society is facing a great threat. Transforming the economic development model has become an urgent problem for all countries in the world. In 2003, Britain first put forward the concept of "low-carbon economy". In 2007, General Secretary Hu Jintao pointed out clearly at the APEC meeting that "China wants to develop a low-carbon economy". In August 2009, the United Kingdom put forward the concept of "low-carbon economy" for the first time. The standing Committee of the National people's Congress once again confirmed the goal of developing a low-carbon economy based on China's national conditions, which marks that the low-carbon economy has formally entered the national strategic system of our country, and the era of low-carbon economy has just arrived. Low-carbon era has put forward new requirements for tourism. As a tourist carrier, how to build a competitive brand in the coming era of low-carbon economy has become the primary problem of each tourist destination. In the past, the competition among tourist destinations mainly revolved around tourism resources, products, routes, etc., focusing on the results of tourism resources development, rarely considering how to develop, whether the process of development has caused damage to the natural environment and so on. Nowadays, tourists' low carbon consciousness has been improved constantly, and the choice of tourist destination has turned to low carbon factors such as natural ecological resources and environmental excellence. On the basis of fully understanding the characteristics of its own resources and combining with the low carbon requirement, the tourist destination must continuously improve its brand competitive ability, so that it can stand firm in the increasingly fierce tourism competition and realize the sustainable development of the tourist destination. Starting from the essence of tourism destination brand competitiveness and low-carbon economy, this paper clarifies the concept of tourism destination brand and reveals the relationship between tourism destination brand competitiveness and low-carbon economy. In the course of the research, combined with the literature research and normative research methods, the paper designs the original evaluation index system of tourism destination brand competitiveness under the low carbon economy, drawing on the domestic and foreign research results on the brand competitiveness of tourist destination. The data are obtained by issuing questionnaires and scoring by experts, and the data are processed by AHP, the weight coefficient is obtained and the consistency analysis is carried out, and then a complete index system is formed. Finally, the index system is applied to the empirical analysis of Guangxi Beibu Gulf, and the results are obtained and five suggestions are put forward for the development of its brand competitiveness. Through the study of this paper, we hope to provide some useful reference for tourism enterprises and local governments.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6;F224

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