基于ASEB分析框架的井冈山红色旅游体验研究

发布时间：2018-09-13 06:20

【摘要】：红色旅游自二十世纪九十年代中期提出以来,在国家政策的大力扶持下,迅速成为国内旅游的新亮点和老区经济的重要增长点。但是目前红色旅游产品基本上处于初级开发阶段,以静态的革命遗址寻访和博物馆陈列展示为主要形式,缺乏游客参与的互动旅游项目。因此,如何提高红色旅游的参与性,让更多的人参与到红色旅游中,亲身体验红色旅游的深刻内涵是一个亟待解决的问题。本文选取井冈山为研究对象,以ASEB栅格分析法为研究方法,在问卷调查的基础上,收集资料,运用EXCEL数据统计工具对调查问卷进行分析,找出红色旅游在游客体验方面存在的问题,分析原因,提出针对性的策略,为红色旅游产品的设计、景区管理提供参考依据。本文主要从以下三个方面进行分析： (1)介绍了红色旅游的概念、功能和特点,对红色旅游的国内外研究现状进行梳理；对旅游体验的概念、动机、类型、质量研究加以阐述。 (2)在问卷调查的基础上,对游客的背景资料、旅游动机的形成、游客体验前的期望和体验后的满意度、游客对景区的整体感受几个方面进行描述性统计分析,结果显示：游客对井冈山的红色旅游资源、红色文化氛围以及优美的自然环境感到非常满意,而对活动项目的参与程度、活动项目的丰富程度、当地居民态度、用餐环境和住宿环境感到不满意；对游客体验前的期望度和体验后的满意度进行差异性分析,显示游客体验前的期望度和体验后的满意度之间存在明显的差异性。 (3)根据问卷分析结果,针对井冈山红色旅游游客体验存在的问题,以及井冈山发展红色旅游内部的优势和劣势,外部的机遇和挑战,提出了如何提升井冈山红色旅游体验的对策建议：转变发展观念,提升对旅游体验的认识；创新红色旅游产品开发体系；完善内部管理,提高游客体验效果；设计基于游客心理的旅游体验营销策略等。
[Abstract]:Red tourism has been put forward since the middle of 1990s, with the support of national policies, it has become a new bright spot of domestic tourism and an important growth point of the old area economy. But at present, the red tourism products are basically in the primary stage of development, the main form is the static search for the revolutionary sites and the display of the museum, lacking the interactive tourism project in which the tourists participate. Therefore, how to improve the participation of red tourism, let more people participate in red tourism, and experience the profound connotation of red tourism is an urgent problem to be solved. This paper selects Jinggangshan as the research object, takes ASEB grid analysis as the research method, collects the data on the basis of the questionnaire, uses the EXCEL data statistical tool to carry on the analysis to the questionnaire, To find out the problems of red tourism in tourist experience, analyze the reasons, put forward targeted strategies for the design of red tourism products, scenic spot management to provide a reference basis. This article mainly carries on the analysis from the following three aspects: (1) has introduced the red tourism concept, the function and the characteristic, carries on the comb to the red tourism domestic and foreign research present situation, to the tourism experience concept, the motive, the type, (2) on the basis of questionnaire survey, the background information of tourists, the formation of tourist motivation, the expectation before experience and the satisfaction after experience are discussed. The results show that the tourists are very satisfied with the red tourist resources, the red cultural atmosphere and the beautiful natural environment of Jinggang Mountain. The degree of abundance of activities, attitude of local residents, dining environment and accommodation environment were not satisfied. The differences of expectation and satisfaction after experience were analyzed. It shows that there is a significant difference between the expectation degree before and the satisfaction degree after the experience. (3) according to the results of questionnaire analysis, aiming at the problems of the red tourist experience in Jinggangshan, As well as the advantages and disadvantages inside the development of red tourism in Jinggang Mountain, the external opportunities and challenges, the countermeasures and suggestions on how to promote the red tourism experience in Jinggang Mountain are put forward: changing the concept of development and enhancing the understanding of tourism experience; To innovate the development system of red tourism products; to improve the internal management and improve the effect of tourist experience; to design tourism experience marketing strategy based on tourists' psychology.
【学位授予单位】：江西科技师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】