大连体育旅游潜优势项目发展可行性研究
发布时间：2018-10-20 07:04
【摘要】：随着人类社会的进步与发展，生活水平不断的提高，闲暇时间逐渐增多，已使旅游活动在全球范围内蓬勃发展。人们不再满足于单纯的观光，由体育和旅游相互结合形成的一种暂新的、综合旅游方式——体育旅游，逐渐受到旅游者的青睐。众所周知，大连有着丰富的体育旅游资源和广阔的市场前景，但没有形成自己的优势项目。政府高度重视发展旅游业，2013年全运会大连将承办15个项目，如何抓住这一良机，发展大连体育旅游，提升大连旅游和城市形象，挖掘大连市旅游经济效益，值得我们深入研究。本文通过专家访谈和问卷调查，找出大连体育旅游潜优势项目，分别为：海岛游、体育赛事游、温泉滑雪游、登山漂流游和高尔夫游艇游。通过层次分析法对潜优势项目进行定量评价，发现各个项目都具有自身的优势，同时也存在一些问题。运用SWOT矩阵分析法，总结出各潜优势项目不同的发展战略，以期为大连体育旅游今后的发展提供一些理论支持，能够更好地推动大连旅游经济的进步。
[Abstract]:With the progress and development of human society, the improvement of the standard of living and the increase of leisure time, tourism activities have been booming in the world. People are no longer satisfied with the simple sightseeing, but a temporary and comprehensive tourism mode, which is formed by the combination of sports and tourism, is gradually favored by tourists. As we all know, Dalian has rich sports tourism resources and broad market prospects, but has not formed its own advantages. The government attaches great importance to the development of tourism, and Dalian will undertake 15 projects in the 2013 National Games. How to seize this opportunity, develop Dalian sports tourism, promote Dalian tourism and city image, and tap the economic benefits of Dalian tourism is worth our in-depth study. Through expert interviews and questionnaires, this paper finds out the potential advantages of Dalian sports tourism, which are: island tour, sports event tour, hot spring skiing tour, mountain drift tour and golf yacht tour. It is found that each project has its own advantages, and there are some problems at the same time. By using the SWOT matrix analysis method, this paper summarizes the different development strategies of each latent advantage project, in order to provide some theoretical support for the future development of Dalian sports tourism, and can better promote the development of Dalian tourism economy.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
[Abstract]:With the progress and development of human society, the improvement of the standard of living and the increase of leisure time, tourism activities have been booming in the world. People are no longer satisfied with the simple sightseeing, but a temporary and comprehensive tourism mode, which is formed by the combination of sports and tourism, is gradually favored by tourists. As we all know, Dalian has rich sports tourism resources and broad market prospects, but has not formed its own advantages. The government attaches great importance to the development of tourism, and Dalian will undertake 15 projects in the 2013 National Games. How to seize this opportunity, develop Dalian sports tourism, promote Dalian tourism and city image, and tap the economic benefits of Dalian tourism is worth our in-depth study. Through expert interviews and questionnaires, this paper finds out the potential advantages of Dalian sports tourism, which are: island tour, sports event tour, hot spring skiing tour, mountain drift tour and golf yacht tour. It is found that each project has its own advantages, and there are some problems at the same time. By using the SWOT matrix analysis method, this paper summarizes the different development strategies of each latent advantage project, in order to provide some theoretical support for the future development of Dalian sports tourism, and can better promote the development of Dalian tourism economy.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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