苏南地区休闲度假型小城镇旅游规划研究
发布时间：2018-10-22 10:55
【摘要】：随着经济水平不断提高，休闲度假旅游已成为我国旅游发展的趋势。目前，苏南地区小城镇旅游正从单一的观光式向观光、休闲、度假、体验等多元化方式转变，并且出现以休闲度假为主导的旅游小城镇。目前，，对于旅游小城镇的研究主要集中于资源导向型小城镇，对休闲度假型小城镇的研究十分匮乏。 本文以苏南地区休闲度假型小城镇为研究对象，论述了本文的研究背景和研究方法思路，选取国内外优秀典型的休闲度假小城镇的案例分析研究，汲取其旅游规划及开发方面可借鉴的经验。再分析出苏南地区休闲度假型小城镇存在的问题，针对苏南地区休闲度假型小城镇旅游发展过程中存在的问题总结出苏南地区休闲度假型小城镇旅游规划的优化策略，并且对休闲度假型小城镇的旅游规划方法进行探讨研究，构建休闲度假型旅游小城镇系统规划方法体系。以宜兴市太华镇为例进行休闲度假型小城镇旅游规划的实例研究。论文所取得的主要研究成果为： （1）重新梳理和诠释了休闲度假旅游资源，形成休闲度假旅游资源分类表； （2）根据苏南地区休闲度假型小城镇的不同特征，分别从旅游资源特色、空间区位、旅游产品以及开发阶段四个角度对其进行分类研究，并且对不同类型小城镇提出具有针对性的优化策略。 （3）构建了系统化的休闲度假型小城镇旅游规划方法体系，体系包括：小城镇调研阶段、规划分析阶段、确定目标阶段、制定小城镇旅游规划阶段和评审阶段。对休闲度假型小城镇旅游规划过程中的小城镇休闲度假发展条件分析、休闲度假客源市场分析、休闲度假型小城镇旅游发展战略、小城镇旅游形象推广与营销、小城镇功能区规划和小城镇旅游产品设计六大主要内容做了详尽的阐述。
[Abstract]:With the improvement of economic level, leisure vacation tourism has become the trend of tourism development in China. At present, the tourism of small towns in southern Jiangsu is changing from a single type of sightseeing to a variety of ways such as sightseeing, leisure, vacation, experience, etc. At present, the study of tourism towns is mainly focused on resource-oriented small towns, and the study of leisure and vacation towns is very scarce. This paper takes the leisure and vacation town in the south of Jiangsu as the research object, discusses the research background and the research method, selects the domestic and foreign outstanding typical leisure vacation small town case analysis research. Draw lessons from its tourism planning and development. Then it analyzes the problems existing in the leisure and vacation type small towns in the south of Jiangsu province, and summarizes the optimization strategy of the tourism planning of the leisure vacation type small towns in the south of Jiangsu province, aiming at the problems existing in the process of the tourism development of the leisure vacation type small towns in the south of Jiangsu province. And the tourism planning method of leisure vacation town is studied, and the system planning method system of leisure vacation small town is constructed. This paper takes Taihua Town of Yixing City as an example to study the tourism planning of small town with leisure vacation. The main research results obtained in this paper are as follows: (1) rearranging and interpreting the leisure and vacation tourism resources, forming a classification table of leisure vacation tourism resources; (2) according to the different characteristics of small leisure and vacation towns in southern Jiangsu, From the tourism resources characteristics, spatial location, tourism products and the development stage of the four aspects of their classification, And put forward targeted optimization strategies for different types of small towns. (3) build a systematic leisure and vacation town tourism planning method system, including: small town research stage, planning analysis stage, Determine the target stage, formulate the small town tourism planning stage and review stage. This paper analyzes the development conditions of leisure vacation in small towns in the process of tourism planning of leisure vacation type, the market analysis of leisure vacation tourists, the tourism development strategy of small towns and small towns, and the promotion and marketing of tourism image of small towns. The six main contents of function area planning and tourism product design of small town are elaborated in detail.
【学位授予单位】：南京林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2286953
[Abstract]:With the improvement of economic level, leisure vacation tourism has become the trend of tourism development in China. At present, the tourism of small towns in southern Jiangsu is changing from a single type of sightseeing to a variety of ways such as sightseeing, leisure, vacation, experience, etc. At present, the study of tourism towns is mainly focused on resource-oriented small towns, and the study of leisure and vacation towns is very scarce. This paper takes the leisure and vacation town in the south of Jiangsu as the research object, discusses the research background and the research method, selects the domestic and foreign outstanding typical leisure vacation small town case analysis research. Draw lessons from its tourism planning and development. Then it analyzes the problems existing in the leisure and vacation type small towns in the south of Jiangsu province, and summarizes the optimization strategy of the tourism planning of the leisure vacation type small towns in the south of Jiangsu province, aiming at the problems existing in the process of the tourism development of the leisure vacation type small towns in the south of Jiangsu province. And the tourism planning method of leisure vacation town is studied, and the system planning method system of leisure vacation small town is constructed. This paper takes Taihua Town of Yixing City as an example to study the tourism planning of small town with leisure vacation. The main research results obtained in this paper are as follows: (1) rearranging and interpreting the leisure and vacation tourism resources, forming a classification table of leisure vacation tourism resources; (2) according to the different characteristics of small leisure and vacation towns in southern Jiangsu, From the tourism resources characteristics, spatial location, tourism products and the development stage of the four aspects of their classification, And put forward targeted optimization strategies for different types of small towns. (3) build a systematic leisure and vacation town tourism planning method system, including: small town research stage, planning analysis stage, Determine the target stage, formulate the small town tourism planning stage and review stage. This paper analyzes the development conditions of leisure vacation in small towns in the process of tourism planning of leisure vacation type, the market analysis of leisure vacation tourists, the tourism development strategy of small towns and small towns, and the promotion and marketing of tourism image of small towns. The six main contents of function area planning and tourism product design of small town are elaborated in detail.
【学位授予单位】：南京林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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