普吉岛重庆游客市场开发的研究
发布时间：2018-10-26 15:09
【摘要】：近几年来，随着经济的发展，旅游业随之发展迅速，人们也越来越重视旅游休闲的生活，旅游业变成人们度假休闲方式的首选。泰国作为世界著名旅游国家之一，泰国的旅游业起步较早，迄今为止泰国的旅游业在泰国国家经济中举足轻重。泰国的寺庙、皇宫富丽堂皇、沙滩细绵柔软、高山连绵起伏，同时泰国地理位置得天独厚、自然资源丰富多产、人民朴实善良，还有泰国的人文资源无一不吸引了世界各地的旅游者慕名而来。 普吉岛是泰国的旅游胜地之一，其位于泰国南部西边海岸，离泰国首都曼谷900公历。普吉岛被称为“安达曼海之珠”，也是东南亚以及世界热带滨海度假的胜地。每年普吉岛接待的游客超过500万人次，收入外汇一万多亿泰铢，成为泰国旅游业的重要支柱。根据世界经济发展的预测，世界旅游业将出现统一性市场的趋势，世界旅游业将进入无国境旅游的时代，旅游业竞争力将国际化。东南亚国家合作组织预计于2015年成立“东协共同体”，是集合东南亚区域国家的一个政府性国际组织，随着各地区的开放，东盟国家之间的合作也不断地加强，同时地区化的旅游合作将给普吉岛带来新的挑战和机遇。 本文主要研究的对象是泰国著名滨海旅游岛屿——普吉岛，主要通过SWOT分析法探讨并研究普吉岛滨海旅游的发展并且对其进行全面的概述，以此分析普吉岛滨海旅游发展所遇到的问题从而提出解决对策。
[Abstract]:In recent years, with the development of economy, tourism has developed rapidly, and people pay more and more attention to the life of tourism leisure. Tourism has become the first choice of people's vacation and leisure. Thailand as one of the world famous tourist countries, Thailand's tourism started early, so far Thailand's tourism plays an important role in the Thai national economy. Thailand's temples, royal palaces, soft beaches, rolling mountains, Thailand's unique geographical location, rich and productive natural resources, the people simple and kind, Thailand's cultural resources have attracted tourists from all over the world. Phuket Island is one of Thailand's tourist attractions on the southern coast of Thailand, 900 Gregorian calendar from the Thai capital Bangkok. Phuket, known as the Pearl of the Andaman Sea, is also a resort in Southeast Asia and the tropics of the world. Phuket receives more than 5 million tourists each year and earns more than 1 trillion baht in foreign exchange, making it an important pillar of Thailand's tourism industry. According to the forecast of world economic development, the world tourism industry will have the trend of unified market, the world tourism industry will enter the era of borderless tourism, and the competitiveness of the tourism industry will be internationalized. The ASEAN Cooperation Organization is expected to establish the "ASEAN Community" in 2015 as a governmental international organization bringing together the countries of the Southeast Asian region. With the opening up of various regions, cooperation among ASEAN countries has been continuously strengthened. At the same time, regional tourism cooperation will bring new challenges and opportunities to Phuket. The main research object of this paper is Phuket Island, a famous coastal tourism island in Thailand. It mainly discusses and studies the development of coastal tourism in Phuket Island by SWOT analysis and gives a comprehensive overview of it. In this paper, the problems encountered in the development of coastal tourism in Phuket Island are analyzed and countermeasures are put forward.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F593.36
本文编号：2296119
[Abstract]:In recent years, with the development of economy, tourism has developed rapidly, and people pay more and more attention to the life of tourism leisure. Tourism has become the first choice of people's vacation and leisure. Thailand as one of the world famous tourist countries, Thailand's tourism started early, so far Thailand's tourism plays an important role in the Thai national economy. Thailand's temples, royal palaces, soft beaches, rolling mountains, Thailand's unique geographical location, rich and productive natural resources, the people simple and kind, Thailand's cultural resources have attracted tourists from all over the world. Phuket Island is one of Thailand's tourist attractions on the southern coast of Thailand, 900 Gregorian calendar from the Thai capital Bangkok. Phuket, known as the Pearl of the Andaman Sea, is also a resort in Southeast Asia and the tropics of the world. Phuket receives more than 5 million tourists each year and earns more than 1 trillion baht in foreign exchange, making it an important pillar of Thailand's tourism industry. According to the forecast of world economic development, the world tourism industry will have the trend of unified market, the world tourism industry will enter the era of borderless tourism, and the competitiveness of the tourism industry will be internationalized. The ASEAN Cooperation Organization is expected to establish the "ASEAN Community" in 2015 as a governmental international organization bringing together the countries of the Southeast Asian region. With the opening up of various regions, cooperation among ASEAN countries has been continuously strengthened. At the same time, regional tourism cooperation will bring new challenges and opportunities to Phuket. The main research object of this paper is Phuket Island, a famous coastal tourism island in Thailand. It mainly discusses and studies the development of coastal tourism in Phuket Island by SWOT analysis and gives a comprehensive overview of it. In this paper, the problems encountered in the development of coastal tourism in Phuket Island are analyzed and countermeasures are put forward.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F593.36
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