基于湖泊旅游开发视角下的环洞庭湖区旅游业发展研究

发布时间：2018-10-29 19:12

【摘要】：环洞庭湖区位于湖南省和湖北省的交界地带,历史文化底蕴深厚、旅游资源丰富多样,自古以来就是我国的旅游胜地,在国内外享有较高的知名度。近年来,环洞庭湖区旅游业发展较为迅速,游客数量和旅游收入逐年递增,在优化经济结构、促进区域经济发展,提升对外开放水平等方面发挥了巨大作用。但是,环洞庭湖区旅游业在发展的过程中也存在着诸如缺乏统筹规划、基础设施建设落后、产品结构单一、环境污染严重等一系列问题,严重制约着旅游业的可持续发展。本文试图对环洞庭湖区旅游业发展现状进行分析,得出旅游发展存在的问题,并针对存在的问题进行研究,得出环洞庭湖区旅游业发展的策略,以此来提高环洞庭湖区旅游业的竞争力,实现旅游业的可持续发展。本文首先对国内外湖泊旅游的研究现状进行了分析,结合国内外湖泊旅游开发的案例,总结出了湖泊旅游开发的成功经验,为环洞庭湖区旅游业发展提供思路。接着文章对环洞庭湖区旅游业发展基础、发展现状以及存在的问题进行了定性的描述,并采用主成分分析法对环洞庭湖区旅游业发展现状水平进行了定量化的评价,得出了结论,然后采用聚类分析法对各县(市、区)的发展水平进行了划分。针对上述分析得出的结论,文章在第五章部分提出了环洞庭湖区旅游业发展思路：优化空间布局,建设“一圈三轴四组团”的扇形空间发展模式；优化客源市场机构,将国内外客源市场划分为核心目标市场、基本目标市场和机会目标市场三个层次；构建完善的铁路、公路、水路和空中交通体系；强化旅游合作,统筹政府决策,加强区域旅游合作,加强景区之间的联系；整合旅游营销资源,建立整体营销体制,加强旅游形象设计,理顺营销渠道、创新营销手段；推动旅游产业同其他产业的融合发展。为使上述发展思路能够顺利实施,在文章的最后部分,笔者提出环洞庭湖区旅游业发展对策措施,从统筹规划、体制创新、投资策略、法律法规和人才培养5个方面,为旅游业发展提供了保障,确保环洞庭湖区旅游业持续、健康、快速的发展。
[Abstract]:The Dongting Lake region is located in the border area between Hunan Province and Hubei Province, with profound historical and cultural background, rich and diverse tourist resources. It has been a tourist destination in China since ancient times and enjoys a high reputation at home and abroad. In recent years, tourism around Dongting Lake region has developed rapidly, the number of tourists and tourism income has increased year by year, which has played a great role in optimizing the economic structure, promoting the development of regional economy and raising the level of opening to the outside world. However, there are a series of problems such as lack of overall planning, backward infrastructure construction, single product structure, serious environmental pollution and so on, which seriously restrict the sustainable development of tourism. This paper attempts to analyze the present situation of tourism development in the region of Dongting Lake, draw the problems of tourism development, and study the existing problems, and draw the strategies of tourism development around Dongting Lake region. In order to improve the competitiveness of tourism around Dongting Lake region, realize the sustainable development of tourism. This paper firstly analyzes the present research situation of lake tourism at home and abroad and summarizes the successful experience of lake tourism development combining with the cases of lake tourism development at home and abroad, which provides the train of thought for the development of tourism around Dongting Lake region. Then, the paper qualitatively describes the development foundation, the present situation and the existing problems of tourism development in the Huandong Lake region, and makes a quantitative evaluation of the present level of tourism development in the region by principal component analysis (PCA). The conclusion is drawn, and then the development level of each county (city, district) is divided by cluster analysis. Based on the conclusions of the above analysis, the paper puts forward the development ideas of tourism in the Dongting Lake region in the fifth chapter: optimizing the spatial layout and constructing the sector spatial development mode of "one circle, three axes and four groups"; Optimize the tourist market organization, divide the domestic and foreign tourist market into three levels: core target market, basic target market and opportunity target market, construct perfect railway, highway, waterway and air traffic system; Strengthen tourism cooperation, coordinate government decision-making, strengthen regional tourism cooperation, strengthen the relationship between scenic spots, integrate tourism marketing resources, establish overall marketing system, strengthen tourism image design, straighten out marketing channels, and innovate marketing means; Promote the integration and development of tourism industry with other industries. In the last part of the article, the author puts forward the countermeasures of tourism development in Dongting Lake region, including overall planning, system innovation, investment strategy, laws and regulations and talent training. It provides a guarantee for the development of tourism and ensures the sustainable, healthy and rapid development of tourism around Dongting Lake region.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】