基于怀旧视角的传统村落旅游者忠诚模型研究
发布时间：2018-10-31 10:38
【摘要】：传统村落文明是中华文明之根,旅游发展是传统村落文明可持续发展的重要途径之一,传统村落旅游的本质是怀旧与回归,在新城镇化建设过程中,"望得见山、看得见水、记得住乡愁"成为重要指导思想。本文基于怀旧视角,构建了传统村落的旅游者忠诚模型,并以山西省阳城县皇城村为例进行实证;通过探索性因子分析以及结构方程模型检验与修正,得到基于怀旧的传统村落旅游者忠诚模型。研究表明:地方依恋是影响传统村落旅游者怀旧忠诚的重要变量;传统村落怀旧符号中的社会符号、感觉符号、事件符号对地方依恋有着显著的正向影响;社会符号、事件符号对满意度有着显著的正向影响,感觉符号对满意度不存在显著的正向影响。研究认为,保护传统村落物质形态,传承传统村落非物质文化遗产,将有效增强旅游者对传统村落的忠诚。
[Abstract]:Traditional village civilization is the root of Chinese civilization, tourism development is one of the important ways of sustainable development of traditional village civilization. The essence of traditional village tourism is nostalgia and return. Remember that homesickness has become an important guiding ideology. Based on the perspective of nostalgia, this paper constructs a model of tourist loyalty in traditional villages, and takes Huangcheng Village in Yangcheng County, Shanxi Province as an example. Through exploratory factor analysis and structural equation model test and modification, the traditional village tourist loyalty model based on nostalgia is obtained. The research shows that local attachment is an important variable that affects the nostalgia and loyalty of traditional village tourists, the social symbol, feeling symbol and event symbol in the traditional village nostalgia symbol have significant positive influence on local attachment. Social symbols and event symbols have significant positive effects on satisfaction, while sensory symbols have no significant positive effects on satisfaction. The study holds that protecting the material form of traditional villages and inheriting the intangible cultural heritage of traditional villages will effectively enhance tourists' loyalty to traditional villages.
【作者单位】： 四川大学历史文化(旅游)学院;
【基金】：2014年度贵州省教育厅人文社会科学研究基地项目:屯堡文化保护与贵州文化走出去研究(JD2013178)
【分类号】：F592.3;F713.55
[Abstract]:Traditional village civilization is the root of Chinese civilization, tourism development is one of the important ways of sustainable development of traditional village civilization. The essence of traditional village tourism is nostalgia and return. Remember that homesickness has become an important guiding ideology. Based on the perspective of nostalgia, this paper constructs a model of tourist loyalty in traditional villages, and takes Huangcheng Village in Yangcheng County, Shanxi Province as an example. Through exploratory factor analysis and structural equation model test and modification, the traditional village tourist loyalty model based on nostalgia is obtained. The research shows that local attachment is an important variable that affects the nostalgia and loyalty of traditional village tourists, the social symbol, feeling symbol and event symbol in the traditional village nostalgia symbol have significant positive influence on local attachment. Social symbols and event symbols have significant positive effects on satisfaction, while sensory symbols have no significant positive effects on satisfaction. The study holds that protecting the material form of traditional villages and inheriting the intangible cultural heritage of traditional villages will effectively enhance tourists' loyalty to traditional villages.
【作者单位】： 四川大学历史文化(旅游)学院;
【基金】：2014年度贵州省教育厅人文社会科学研究基地项目:屯堡文化保护与贵州文化走出去研究(JD2013178)
【分类号】：F592.3;F713.55
【共引文献】
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