铁岭县乡村旅游产品开发研究

发布时间：2018-12-10 06:40

【摘要】：作为新兴的旅游形式,乡村旅游在我国已经悄然的进入了千家万户,逐步成为人们短期旅行的主要方式。特别是在2000年以后,国家旅游局等相关部门出台了一系列发展乡村旅游和休闲农业的政策和具体实施办法,使乡村旅游业得到了大力发展,这对促进农村剩余劳动力就业、增加农民收入、调整农村产业结构、缩小城乡经济差距、推动社会主义新农村建设以及构建和谐社会都具有重要意义。辽宁省铁岭县拥有辽阔的土地和丰富的旅游资源。近年来,县委、县政府对旅游发展的认识逐年提高,这就为大力发展乡村旅游事业、改变城市与农村发展的状况、推动社会主义新农村发展提供了客观条件。本文借鉴国内外研究成果,运用文献查阅法获得理论支撑,同时搜集铁岭县主要乡镇的历史、现状等资料,运用实地调查法对铁岭县乡村旅游发展现状进行研究,并运用SWOT分析法对铁岭县乡村旅游进行深入综合分析。针对铁岭县乡村旅游发展中存在的旅游产品同质化严重、资源开发不足、产业链无延伸、管理服务水平低等诸多问题,本文通过对铁岭县乡村旅游发展客源市场进行综合分析,提出了以发展新业态、构建新模式、突出新景观、提升新服务为解决原则的铁岭县乡村旅游产品谱系设计。根据铁岭县乡村旅游的现状,依据乡村旅游产品的设计原则,将铁岭县乡村旅游产品谱系设计为包括乡村文化旅游产品、乡村景观旅游产品、乡村休闲旅游产品、乡村服务旅游产品的四大旅游产品谱系,使其具有鲜明的乡村性与原生态性。最后提出了促进铁岭乡村旅游发展的几点对策及建议,为铁岭县乡村旅游的健康快速发展提供借鉴。
[Abstract]:As a new form of tourism, rural tourism in China has quietly entered thousands of households, gradually become the main way of short-term travel. Especially after 2000, the relevant departments of the National Tourism Administration and other relevant departments issued a series of policies and specific implementation measures for the development of rural tourism and leisure agriculture, so that rural tourism has been vigorously developed, which will promote the employment of rural surplus labor. It is of great significance to increase farmers' income, to adjust the rural industrial structure, to narrow the economic gap between urban and rural areas, to promote the construction of a new socialist countryside and to build a harmonious society. Tieling County, Liaoning Province has a vast land and rich tourism resources. In recent years, the county party committee and the county government have improved their understanding of tourism development year by year, which provides objective conditions for vigorously developing rural tourism, changing the situation of urban and rural development, and promoting the development of new socialist countryside. This article draws lessons from the domestic and foreign research results, obtains the theoretical support by using the literature consult method, at the same time collects the Tieling county main township history, the present situation and so on the data, uses the field investigation method to carry on the research to the Tieling county countryside tourism development present situation. And the use of SWOT analysis of Tieling County rural tourism in-depth comprehensive analysis. In view of the problems existing in the development of rural tourism in Tieling County, such as serious homogeneity of tourism products, insufficient exploitation of resources, no extension of industrial chain and low level of management and service, this paper makes a comprehensive analysis of the tourist source market of rural tourism development in Tieling County. Based on the principle of developing new business type, constructing new model, highlighting new landscape and promoting new service, this paper puts forward the design of rural tourism product pedigree in Tieling County. According to the present situation of rural tourism in Tieling County and the design principles of rural tourism products, the pedigree of rural tourism products in Tieling County is designed as rural cultural tourism products, rural landscape tourism products and rural leisure tourism products. The four major tourism products of rural service tourism products have distinct rural and original nature. Finally, some countermeasures and suggestions to promote the development of Tieling rural tourism are put forward, which can be used for reference for the healthy and rapid development of rural tourism in Tieling County.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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