西安市乡村旅游流研究

发布时间：2018-12-27 06:57

【摘要】：乡村旅游被称之为21世纪中国乡村传统产业的重要替代产业和乡村发展的战略产业,西安,作为一个闻名世界的旅游城市、暨西部中心的现代化大都市，在乡村旅游的区位、资源、政策及广阔市场空间方面有着绝对的优势。因此，本文旨在通过对西安地区乡村旅游的发展现状进行实地调查，从而获取反映其乡村旅游市场特征的第一手数据，根据数据的比较分析从而得出西安市乡村旅游流的特征，从而可以为西安市更好地开发出独具特色的乡村旅游产品做铺垫，进而合理制定更优化的营销策略，与此同时，也可以为其他城市在此研究基础上提供一些参考和借鉴。本文基于旅游流的视角，在研究相关文献的基础上，分析了西安市乡村旅游产品的开发现状以及存在的问题，，通过市场调研问卷，对游客结构和行为特征进行了系统的分析。在此基础上，探讨了西安市乡村旅游产品的开发设计，从而更好地促进西安市乡村旅游的可持续化发展。论文一共分为六章。第一章，绪论。系统地概括所讨论的问题及选题背景、研究意义、研究方法和研究内容以及创新点。第二章，对国内外相关学术界对乡村旅游的研究状况进行了综述。第三章，对旅游流的概念、特征、旅游流的影响因素、运动模式及运动规律做了详细介绍。第四章，对于西安市乡村旅游基本概况做一简单介绍。第五章，以西安市的八个乡村旅游地为案例做实证研究，在分析数据的基础上发现问题并综合分析得出结论。第六章是结语部分。
[Abstract]:Rural tourism is regarded as an important substitute industry for Chinese traditional rural industries in the 21st century and a strategic industry for rural development. Xi'an, as a famous tourist city in the world and a modern metropolis in the center of the western region, is located in the rural tourism area. Resources, policies and broad market space have absolute advantages. Therefore, the purpose of this paper is to obtain first-hand data reflecting the characteristics of rural tourism market in Xi'an through field investigation of the present situation of rural tourism in Xi'an, and to obtain the characteristics of rural tourism flow in Xi'an according to the comparative analysis of the data. Therefore, it can pave the way for Xi'an to develop rural tourism products with unique characteristics, and then reasonably formulate more optimized marketing strategies. At the same time, it can also provide some reference and reference for other cities on the basis of this research. Based on the perspective of tourism flow, this paper analyzes the current situation and existing problems of the development of rural tourism products in Xi'an, and systematically analyzes the structure and behavior characteristics of tourists through the market survey questionnaire. On this basis, the paper discusses the development and design of rural tourism products in Xi'an, so as to promote the sustainable development of rural tourism in Xi'an. The thesis is divided into six chapters. Chapter one, introduction. This paper systematically summarizes the problems discussed and the background, significance, research methods, contents and innovations. The second chapter summarizes the research status of rural tourism at home and abroad. In the third chapter, the concept, characteristics, influencing factors, movement mode and movement rules of tourism flow are introduced in detail. Chapter four introduces the basic situation of Xi'an rural tourism. The fifth chapter takes eight rural tourist destinations in Xi'an as a case study and finds out the problems and draws a conclusion by analyzing the data. The sixth chapter is the conclusion.
【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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