西峡中医养生旅游开发研究

发布时间：2019-03-05 10:20

【摘要】：科学技术的突飞猛进，社会的快速发展，极大地改变着人们生活方式的同时，也给人们带来了诸多“副产品”，如职业病、亚健康等。人们对健康的关注达到了前所未有的高度，引发了一股“养生”热潮。与此同时，随着旅游业的深度发展，旅游业已经从传统的观光旅游向休闲度假、养生保健方向转变，且正在演变成为多产业融合的新型旅游业。在旅游中养生，为养生而旅游。作为一种新型旅游产品，养生旅游正日益成为我国旅游业的时尚和潮流。如何对其进行科学合理的开发，使其满足养生旅游者的需求成为一个急需解决的问题。南阳西峡县具有开展中医养生旅游得天独厚的资源条件，本文选择南阳西峡作为实证研究的对象，旨在梳理国内外相关文献资料，分析南阳西峡开发养生旅游的资源条件，并通过市场问卷调查，对西峡中医养生旅游产品进行创意设计，进而提出西峡养生旅游开发的思路和对策。本文首先介绍了研究背景、意义，研究方法和创新点等，通过对国内外相关研究文献进行梳理，分析了目前对养生旅游研究的不足。从养生旅游、中医养生旅游的相关概念入手，界定了养生旅游的特点以及养生旅游开发的理论及产业基础，深入分析了中医养生旅游的开发动因。并从资源、品牌和产业三个方面对西峡开发中医养生旅游的优势条件进行分析，提炼了西峡中医养生旅游资源的特色。运用问卷调查的研究方法，进一步分析西峡中医养生旅游市场发展现状和存在的问题，结合问卷调查结果，深入分析养生旅游者的旅游需求，以期创新设计并开发出满足游客需求的中医养生旅游产品。通过借鉴国外养生旅游开发的成功案例，探讨西峡中医养生旅游产品的开发思路、开发战略，，并提出了西峡中医养生旅游产品的设计构想，指出西峡开发中医养生旅游的制约因素和发展对策。
[Abstract]:With the rapid development of science and technology and the rapid development of society, people's life style has been greatly changed. At the same time, many by-products have also been brought to people, such as occupational diseases, sub-health and so on. People's attention to health has reached an unprecedented level, triggering a "health care" upsurge. At the same time, with the deep development of tourism, tourism has changed from traditional tourism to leisure, health and health care, and is becoming a new type of tourism with multi-industry integration. Keep fit in tourism, travel in order to keep fit. As a new tourism product, health-preserving tourism is increasingly becoming the fashion and trend of China's tourism industry. How to carry on the scientific and reasonable development to make it satisfy the needs of the health-preserving tourists becomes an urgent problem to be solved. Nanyang Xixia County has the unique resource condition of developing traditional Chinese medicine health tourism. This paper chooses Nanyang Xixia as the object of empirical research, aiming at combing the domestic and foreign relevant literature and analyzing the resource conditions of developing health maintenance tourism in Nanyang Xixia. And through the market questionnaire survey, the Xixia traditional Chinese medicine health tourism products creative design, and then put forward the Xixia health tourism development ideas and countermeasures. Firstly, this paper introduces the research background, significance, research method and innovation, and analyzes the deficiency of the current research on health-preserving tourism by combing the relevant research literature at home and abroad. Starting with the related concepts of health-preserving tourism and traditional Chinese medicine health-preserving tourism, this paper defines the characteristics of health-preserving tourism, the theory and industrial basis of health-preserving tourism development, and deeply analyzes the reasons for the development of health-preserving tourism in traditional Chinese medicine. From the three aspects of resources, brand and industry, this paper analyzes the advantages of developing traditional Chinese medicine health-preserving tourism in Xixia, and refines the characteristics of Xixia traditional Chinese medicine health-preserving tourism resources. Using the research method of questionnaire survey, this paper further analyzes the present situation and existing problems of Xixia traditional Chinese medicine health tourism market, combining with the results of questionnaire survey, it deeply analyzes the tourism demand of health-preserving tourists. In order to innovative design and development of tourism products to meet the needs of traditional Chinese medicine health. Through drawing lessons from the successful cases of overseas health tourism development, this paper probes into the development ideas and strategies of Xixia traditional Chinese medicine health tourism products, and puts forward the design conception of Xixia traditional Chinese medicine health care tourism products. This paper points out the restrictive factors and development countermeasures of developing traditional Chinese medicine health tourism in Xixia.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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