云南芳香旅游产品开发研究

发布时间：2019-03-05 14:16

【摘要】：一个旅游产品的开发会对一个地方的经济,政治,资源,环境,产生深远和巨大的影响,甚至于会改变斯水斯人的生活习惯与传统信仰,因此,一个好的旅游产品,在开发的选择上,就必须尊从其“自然性”和“民族性”,这是旅游产品开发的根本。对于云南芳香旅游产品的开发,正是顺应了这一亘古不变的道理,芳香旅游产品,位于芳香产业链的终端,直接针对的客户群体,就是消费者,而芳香产业,也是一个产业链较长的行业,是一个与芳香植物有关的产业,一个高产、高效的绿色生态产业,并且同时囊括第一、第二、第三产业。包括了种植、观赏、饮食、加工、芳香疗法、医疗、保健、美容、精油、化妆品、健康,旅游等等多个行业,在这一系列行业的产品开发中,做到的是真正的低碳、高科技、无污染。而就作者认为,该产业链的最高端是休闲旅游产业,高附加值也在休闲旅游产业上。在欧美发达国家,芳香旅游产品的开发已经取得了极大的成功,已经形成了非常成熟的产业链,中国的芳香产业及旅游产品近几年来也得到了发展,并且发展速度增势强劲,每年消费额已达七百多亿元,并还在以每年25%一35%的速度高速增长。云南拥有发展芳香产业的独特优势,多气候带的气候资源、多物种的自然资源及殷实的芳香产业资源积累,使得云南的芳香旅游产品在芳香产业链综合开发及芳香产业主题复合开发具有极其广阔的发挥空间。本文从云南省芳香旅游资源时空分布,芳香旅游产品开发现状,芳香旅游产品开发方案,保障及措施等方面进行论述,充分阐述了云南得天独厚的芳香旅游资源开发的吸引力和影响力及芳香植物产业良好的发展潜力。云南是一个区域性国际型旅游大省,而芳香旅游产品的开发,作为一种新兴的旅游产品形态的出现,在旅游二次创业的背景下,是非常具有前瞻性和顺应时代发展的,通过对芳香旅游产品的开发研究,一定使云南旅游资源及旅游业具备更高的国际接待水准,真正实现旅游业的二次创业!
[Abstract]:The development of a tourism product can have far-reaching and great influence on the economic, political, resource and environment of a place, and even change the living habits and traditional beliefs of the Swat people, so that a good tourism product, on the basis of the development choice, From its "naturalness" and "nationality", this is the fundamental of the product development of tourism. For the development of the aromatic tourism products in Yunnan, it is the principle that the aromatic tourism product, located in the aromatic industrial chain, is directly targeted to the customer group, is the consumer, and the aromatic industry is also a long line of the industrial chain The industry is an industry related to aromatic plants, a high-yield and efficient green ecological industry, and also includes the first, second and third products. Industry, including planting, viewing, eating, processing, aromatherapy, health, health, beauty, essential oil, cosmetics, health, tourism, etc. In the product development of this series of industries, the real low-carbon, high-tech, no-pollution In the author's view, the highest end of the industrial chain is the leisure tourism industry, the high added value is also in the leisure tourism industry In the developed countries of Europe and the United States, the development of aromatic tourism products has made great success, and it has formed a very mature industrial chain. China's aromatic industry and tourism products have also been developed in recent years, and the development speed is strong, and the consumption amount has reached 7 billion RMB per year. yuan, and also at a rate of 25% to 35% a year The long. Yunnan has the unique advantages of developing the aromatic industry, the climatic resources of the multi-climate zone, the natural resources of the multi-species and the aromatic industrial resources of the rich and solid. With the accumulation of the source, the aromatic tourism product of Yunnan has an extremely broad prospect in the comprehensive development of the aromatic industrial chain and the compound development of the aromatic industrial theme. The paper, from the time-and-space distribution of the aromatic tourism resources in Yunnan, the present situation of the product development of the aromatic tourism, the development of the aromatic tourism products, the guarantee and the measures, etc. The paper fully expounds the attraction and influence of the development of the unique aromatic tourism resources in Yunnan and the good development of the aromatic plant industry. Yunnan is a regional type of international tourism, and the development of aromatic tourism products, as a new form of tourism product, is a new type of tourism product. In the background of the secondary business of tourism, it is very forward-looking and time-to-date, and through the opening of the aromatic tourism products The study will make Yunnan tourism resources and tourism industry have a higher international reception level and truly realize the two-day tourism industry.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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