价值工程在旅游企业产品设计中的应用研究

发布时间：2019-03-07 09:01

【摘要】：本文在对价值工程和旅游产品相关理论与方法总结的基础上,分析了价值工程应用于旅游企业产品设计活动中的可行性和必要性,在对旅游企业产品功能分析和成本分析的基础上进行价值分析,探时提升其价值的具体途径,并就如何具体应用于旅游企业产品方案的评价和改进活动进行了探析,然后结合“海南双飞五日游”的实际案例来进行旅游企业产品设计活动中的价值工程的具体应用研究分析。本文在理论分析和案例研究的基础上得出以下几个主要结论：首先,价值工程是应用于旅游企业产品设计过程的一种科学有效的方法,通过探讨价值工程提升旅游企业产品价值的一般模式,我们得出五种提升价值的途径,并分别探讨在现实中如何加以运用。其次,通过分析旅游企业产品设计方案的功能及其相对应的成本,针对价值较低的项目进行方案改进和优化,我们得出了价值工程提升旅游企业产品各组成部分价值的具体方法。最后,价值工程从整体优化角度上对于提升旅游企业价值同样具有一定的指导意义,通过站在全局角度合理规划,加强标准化、模块化管理和各项关系管理,利用季节优势开展活动和扩大宣传范围,通过优化资源配置和提高组织效率,旅游企业在提升其产品价值的同时可以进一步提升整体价值。随着旅游业的逐步发展,消费者要求旅游企业产品的推陈出新是必然之势,旅游企业的各项竞争也会因此而日益激烈,价值工程作为一种成熟的科学理方法在旅游企业中的应用前景十分广泛。对旅游企业来说,通过运用价值工程方法来指导其产品设计的各项活动,从而进一步提高其经济效益和社会效益具有一定的参考价值。
[Abstract]:On the basis of summarizing the relevant theories and methods of value engineering and tourism products, this paper analyzes the feasibility and necessity of applying value engineering in product design activities of tourism enterprises. Based on the function analysis and cost analysis of tourism enterprises' products, this paper analyzes the value of tourism enterprises, probes into the concrete ways to improve their value, and probes into how to apply them to the evaluation and improvement activities of tourism enterprises' product schemes. Then combined with the actual case of "Hainan Shuangfei five-day tour", this paper analyzes the specific application of value engineering in the product design activities of tourism enterprises. On the basis of theoretical analysis and case study, this paper draws the following main conclusions: firstly, value engineering is a scientific and effective method applied to the product design process of tourism enterprises. By discussing the general mode of value engineering to promote the product value of tourism enterprises, we get five ways to promote the value, and discuss how to apply it in reality. Secondly, through analyzing the function and the corresponding cost of the product design scheme of the tourism enterprise, the improvement and optimization of the project with low value is carried out. We have come up with the specific method of value engineering to enhance the value of each component of tourism enterprise products. Finally, value engineering also has certain guiding significance to enhance the value of tourism enterprises from the angle of overall optimization. Through reasonable planning in the overall situation, strengthening standardization, modularization management and all kinds of relationship management, value engineering has the same guiding significance in promoting the value of tourism enterprises from the whole optimization angle. Through optimizing the allocation of resources and improving organizational efficiency, tourism enterprises can further enhance the overall value of their products while promoting their product value by taking advantage of seasonal advantages and expanding the scope of publicity. With the gradual development of tourism, it is inevitable for consumers to demand that the products of tourism enterprises be promoted and new, and the competition of tourism enterprises will also become more and more fierce. Value engineering, as a mature scientific method, has a wide application prospect in tourism enterprises. In order to improve the economic and social benefits of tourism enterprises, it is valuable for tourism enterprises to use value engineering method to guide the activities of product design, so as to further improve their economic and social benefits.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F590.6

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