基于SNA的中国入境欧洲旅游流网络性质和结构特征研究

发布时间：2019-06-16 12:50

【摘要】：欧洲是世界最重要的出境旅游市场之一,研究入境中国的欧洲旅游流对于国家开拓欧洲市场具有重要的现实意义。通过构建入境中国的欧洲旅游流网络,应用社会网络分析法研究该网络的度分布、聚集系数、平均路径长度等统计特征,和网络的个体结构位置、整体形态结构特征。结果显示:①入境欧洲旅游流网络是具有小世界效应和无标度特性的网络。②北京和西安是入境欧洲旅游流的发散中心,上海和香港是旅游流的集聚中心。③入境欧洲旅游流网络的密度低,中心势高,网络结构紧密程度低,旅游城市之间的欧洲旅游流联系不密切,并呈现围绕核心城市集散的特点。④入境欧洲旅游流网络是核心—边缘网络,网络中核心节点突出,边缘节点明显。结合旅游流流向关系和节点位势指标分析,网络核心区节点可划分为核心节点和重要节点两大类型,边缘区节点均为边缘节点。
[Abstract]:Europe is one of the most important outbound tourism markets in the world. It is of great practical significance for countries to explore the European market by studying the European tourism flow entering China. By constructing the European tourism flow network entering China, the degree distribution, aggregation coefficient, average path length and other statistical characteristics of the network, as well as the individual structure position and the overall morphological structure characteristics of the network are studied by using the social network analysis method. The results show that: (1) the inbound European tourism flow network is a network with small world effect and scale-free characteristics. (2) Beijing and Xi'an are the divergence centers of inbound European tourism flows, and Shanghai and Hong Kong are the gathering centers of tourism flows. (3) the density of inbound European tourism flow networks is low, the center potential is high, the network structure is low, and the European tourism flows among tourist cities are not closely related. It also shows the characteristics of distribution around the core cities. 4 the inbound European tourism flow network is the core-edge network, in which the core nodes are prominent and the edge nodes are obvious. Combined with the relationship of tourism flow direction and the analysis of node potential index, the nodes in the core area of the network can be divided into two types: the core node and the important node, and the nodes in the edge zone are all edge nodes.
【作者单位】：陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金项目(41071090) 教育部新世纪优秀人才支持计划项目(NCET110673)
【分类号】：F592;F595;F224

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