英国文化艺术机构与文化旅游

发布时间：2022-12-23 02:47

　　本论文旨在研究英国文化艺术机构所处的文化旅游的环境及在此环境下文化艺术机构应采取的策略来促进文化旅游的发展。 有关文化旅游的文献综述主要从文化旅游的发展、有关文化旅游的政策和看法、文化和旅游的冲突、本真性与文化旅游、文化艺术机构在文化旅游中的地位和状况等方面进行讨论。 据上所述，本论文提出文化艺术机构在文化旅游发展中应采取的策略—应坚持可持续发展策略，和文化旅游的其它要素如与当地社区、旅行社、游客、当地政府及当地商店、饭店等部门建立合作伙伴关系。 通过案例分析进一步说明上述问题。案例主要讨论在莎士比亚的故乡两大文化艺术机构皇家莎士比亚剧院和莎翁故居信托管理局在发展文化旅游中所面对的机遇与挑战，及在处理与各个旅游文化要素关系时所使用的经营方针与模式。 通过分析可见两大文化艺术机构为抓住机遇并迎接挑战，开发了大众市场和机遇市场来满足文化旅游市场的需求，同时它们正在与旅游行业各个要素建立起一个协同合作的伙伴关系。比如两个文化艺术机构都和旅行社建立了密切的合作关系，而且它们之间的有效联合为更好地挖掘文化旅游的教育潜力提供了条件。虽... 

【文章页数】：79 页

【学位级别】：硕士

【文章目录】：
Abstract
摘要
Acknowledgments
Contents
Chapter 1 Introduction
    1.1 Research background
    1.2 Objectives
    1.3 Overview of the thesis
Chapter 2 Literature Review
    2.1 Cultural tourism
    2.2 Policies and views on cultural tourism
        2.2.1 Some governmental policies
        2.2.2 Economists' views on cultural tourism
        2.2.3 Social scientific views on culture and tourism
    2.3 Culture and tourism conflicts
        2.3.1 Conflicts between host community and tourists
        2.3.2 Conflicts between tourists and tourism industry
        2.3.3 Conflicts between host communities
        2.3.4 Crises of cultural identity
    2.4 Authenticity and cultural tourism
    2.5 Cultural tourism and art and cultural organizations
    2.6 Summary
Chapter 3 Strategies of art and cultural organizations
    3.1 Sustainable cultural tourism
    3.2 Co-operation with other stakeholders of cultural tourism
        3.2.1 Partnership with local community
        3.2.2 Co-operation with tour operators
        3.2.3 Art and cultural organizations and tourists
        3.2.4 Other co-operations
Chapter 4 Case Study
    4.1 Research questions
    4.2 Subjects
        4.2.1 Stratford-upon-Avon
        4.2.2 Royal Shakespeare Company
        4.2.3 Shakespeare Birthplace Trust
    4.3 Methodology
Chapter 5 Case Analysis and Discussion
    5.1 Case analysis
        5.1.1 Cultural tourism and Cultural tourists
        5.1.2 Characteristics and changes in Stratford-upon-Avon's cultural tourism
        5.1.3 Organizations' commitment to cultural heritage: authenticity vs. creativity
        5.1.4 Visitor profiles
        5.1.5 Interview results in Stratford-upon-Avon
        5.1.6 Mass marketing and niche marketing
        5.1.7 Working with tour operators
        5.1.8 Inter-organizational collaboration
        5.1.9 Tourism, local community and art and cultural organizations
        5.1.10 RSC, SBT and Stratford's local authority
    5.2 Discussion
        5.2.1 The opportunities and barriers for the two art and cultural organizations
        5.2.2 The two art and cultural organizations' reaction to the authority and tourism industry's cultural tourism strategy
        5.2.3 Cultural tourism and art and cultural organizations' development
Chapter 6 Conclusions
Bibliography
Appendix 1: List of Interviewees
Appendix 2: List of Interview Questions
Appendix 3: Random Interview Questions
Appendix 4: Stakeholders of Cultural Tourism



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