河南省农产品区域品牌与合作社协同发展策略研究

发布时间：2018-02-03 20:11

本文关键词： 农产品区域品牌合作社协同发展　出处：《农业经济》2017年02期 　论文类型：期刊论文

【摘要】：农产品区域品牌建设和农业合作社发展已成为当前推动我国农业经济快速提升的重要途径。而农产品区域品牌的准公共物品属性,使得单一企业或农户都缺乏创建与维护区域品牌的内在动力,只有合作社这类具有区域性和集体性的中介服务机构才能承担起区域品牌建设者的身份。通过调查河南省农产品区域品牌与合作社发展的现状,得出河南省普遍存在农产品区域品牌化程度低下、合作社品牌意识较弱、农产品区域品牌与合作社互促发展功能尚未开发等问题。并在此基础上提出促进河南省农产品区域品牌与合作社协同发展的策略,以期推进整个农区经济的繁荣发展。
[Abstract]:The construction of regional brand of agricultural products and the development of agricultural cooperatives have become an important way to promote the rapid improvement of agricultural economy in China, and the quasi-public goods attribute of regional brands of agricultural products. The single enterprise or farmers lack the internal motivation to create and maintain the regional brand. Only cooperatives such as regional and collective intermediary service institutions can assume the identity of the regional brand builder. Through the investigation of Henan province agricultural products regional brand and cooperative development status. It is concluded that the regional brand of agricultural products is low and the consciousness of cooperative brand is weak in Henan Province. The function of promoting the development of regional brands and cooperatives of agricultural products has not been developed. On this basis, the strategies to promote the cooperative development of regional brands and cooperatives of agricultural products in Henan Province are put forward. With a view to promoting the prosperity and development of the entire rural area economy.
【作者单位】：洛阳师范学院商学院;
【基金】：河南省科技发展计划项目(项目编号:152400410549) 河南省教育厅人文社会科学研究项目(项目批准号:2016—QN—126) 2014年洛阳师范学院国家级项目培育基金的阶段性研究成果
【分类号】：F323.5
【正文快照】： 当前农产品区域品牌化发展已成为各地区促进农业现代化和带动农区经济繁荣的主要途径。通过借鉴国内外农产品区域品牌发展的成功经验可知,农业领域的各类合作社在促进农产品区域品牌发展方面发挥着十分积极的作用,可承担起农产品区域品牌的建设、维护与管理的角色,成为推动农

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