西安市农超对接模式的优化研究

发布时间：2019-03-14 12:41

【摘要】：在西安市传统的农产品流通模式中,农产品市场价格在冗杂的中间环节中激增,农户在田间得不到应有的收益,结果造成“两头小中间大”的扭曲利益格局。西安市为了打破这种局面,从2008年开始推行农超对接模式,目前这种新型的农产品流通模式已初步取了超市与农户双赢的局面,但从整体运行状况上来看,其还处在发展的初级阶段。那么如何推广并发展最适合于西安市发展的“农超对接模式、如何解决当下农超对接模式面临的诸多问题及如何提出优化路径是本文主要研究的重点。本文在国内外文献研究的基础上,对农超对接模式的基本概念和运行机制进行了阐释。其次,以西安市现有的主要模式的现状为出发点,比较分析出最适应西安市农超对接模式发展的优选模式----“超市+农民合作社+农户”,并从农户、超市、农民合作社及顾客四个角度建立了评价指标体系。再次,以F-AHP法得出该模式的评价模型,且最终的评价结果为“一般”,并对结果进一步分析,发现了该模式在西安市各区县运作过程中存在众多弊端。具体表现为:合作社规模小;超市管理不规范;对接种类单一且数量较小;消费者对该模式的认识与理解不够等四个方面。最后,根据模式实施运行中所显现出来的问题,提出优化发展该模式的长期指导性建议。要想对西安市农超对接模式进行优化,应该以主体、环境、政策及制度等方面为出发点。第一,促进合作社规模化发展,规范化管理;第二,提高超市的经营管理水平;第三,加强关于消费者的农产品消费教育;第四,加大政府支持力度,优化农超对接模式效率。
[Abstract]:In the traditional circulation mode of agricultural products in Xi'an, the market price of agricultural products increases rapidly in the mixed intermediate links, and farmers do not get their due benefits in the fields. As a result, the distorted interest pattern of "two small middle and big" results in the market price of agricultural products in Xi'an city. In order to break this situation, Xi'an began to implement the agricultural super-docking mode in 2008. At present, this new circulation mode of agricultural products has initially taken the win-win situation between supermarket and peasant households, but from the point of view of the overall operation condition, It is still in the initial stage of development. So how to popularize and develop the "agricultural super docking mode" which is most suitable for Xi'an development, how to solve the problems faced by the current agricultural super docking mode and how to propose the optimization path is the main research focus of this paper. On the basis of domestic and foreign literature research, this paper explains the basic concept and operation mechanism of agricultural super docking mode. Secondly, starting from the status quo of the main existing modes in Xi'an, this paper compares and analyzes the optimal model for the development of the agricultural super-docking mode in Xi'an-"supermarket farmer cooperative farmer", and from farmers, supermarkets, Farmers' cooperatives and customers have established the evaluation index system from four angles. Thirdly, the F-AHP method is used to get the evaluation model of the model, and the final evaluation result is "general". Further analysis of the results shows that the model has many disadvantages in the operation process of Xi'an district and county. The concrete performance is as follows: the cooperative scale is small; the supermarket management is not standardized; the docking type is single and the quantity is small; the consumer's understanding and understanding of the model is not enough and so on. Finally, according to the problems appearing in the implementation of the model, a long-term guiding suggestion is put forward to optimize the development of the model. In order to optimize the agricultural super-docking mode in Xi'an, we should take the main body, environment, policy and system as the starting point. First, to promote the large-scale development of cooperatives, standardized management; second, to improve the management level of supermarkets; third, to strengthen consumer education on agricultural products consumption; fourth, to increase government support to optimize the efficiency of agricultural super-docking mode.
【学位授予单位】：兰州财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

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