沈阳市东陵区社区居民体育消费行为调查研究

发布时间：2018-05-14 04:32

本文选题：体育消费行为 + 社区居民　；参考：《兰州交通大学》2014年硕士论文

【摘要】：随着我国经济的飞速发展,在我国城市居民的生活水平不断提高的同时,人们开始越来越多的关注身体健康问题,全民健身运动也在我国如火如茶的全面开展。沈阳市东陵区是沈阳城新的行政中心、科技中心、文化中心和金融商贸中心,重点发展现代商贸、科技研发、文化创意、健康产业、物联网及相关产业,欲建成21世纪第三代城市典范,东北亚智慧新城,而且是2013年全国第十二届全运会的主要功能区,深入研究沈阳市东陵区的居民体育消费因素,对于深入开展沈阳市全民健身事业具有重要意义。我国的体育消费理论研究虽然起步晚,但是发展较快,并有如下发展趋势:在研究方向上,已从研究我国城市居民体育消费的宏观趋势,转向为具体分析国内某个城市或区域的居民体育消费水平;在研究方法上,已从理论文献综述研究转向为实际调查研究;在研究内容上,已从理论研究转向为理论同实践相结合的研究,探究体育消费与社会经济发展的关系。近几年,作为人们日常生活消费组成中的体育消费,已经不可避免地成为了人们生活中关注的焦点,主要表现为以下三方面:第一,国内居民消费结构优化升级2009年中央工作经济会议中,提出加快推进居民消费结构的升级改造,并将其摆在了经济工作中的首要位置。为了加快我国经济发展方式的转变,经济结构的调整以及经济发展的速度,必须将居民消费结构的优化升级和转型放在战略高度,并将其转化为有效举措。近些年,随着相关刺激居民消费政策制度的出台,旅游、医疗、教育、娱乐、体闲、健身逐渐成为国民消费支出中的重要部分。不难发现,我国居民消费结构早已发生质的变化,正逐渐由传统型消费转变为升级型消费。一方面,良好的经济政策刺激我国体育消费,另一方面,合理的体育消费也将起到调整我国经济结构的作用。第二,城市化进程加快随着我国经济的高速发展,以及相关财政政策的积极制定和实施,我国城市化进程也迎来了新的发展机遇。据有关资料显示,1999年至今,我国城市化水平以每年平均保持1.9个百分点的速度增长,2003年末我国城市化水平为40.53%,几乎覆盖了全国大部分大中城市。同时,位于东陵区浑南的沈阳奥体中心和全运村,标志着沈阳浑南的城市化建设迈入了新阶段,不仅使该区居民的生活内容得到了扩展,而且从宏观角度上看促进了该区体育产业的发展。第三,“十二运”承办带来的机遇“十二运”作为我国规模最大、影响最深远的综合性体育赛事,2103年8月31日在沈阳举行。沈阳全运村坐落在沈阳市经济开发新区——浑南。浑南新区不仅作为此次全运会的主要功能区,而且日后将会成为沈阳市新兴的政治经济和文化中心。一方面,“十二运”的举办为浑南新区的建设带来了发展机遇,有助于提升沈阳的城市地位,塑造健康活力的城市形象,同时重大体育赛事必将刺激区域的经济发展。另一方面,作为全运会主功能区的浑南将为沈阳市东陵区的体育发展提供良机,有力地刺激该区居民的体育消费,形成运动健身意识,促进沈阳其它区域的体育蓬勃发展。本文将通过问卷调查的研究形式,展开对沈阳市东陵区居民日常运动健身消费状况的调查,根据调查结果深入探析影响沈阳市东陵区体育消费的具体原因所在,并进一步分析出该区居民体育消费的未来发展趋势,为沈阳市东陵区的全民体育发展提供相关的理论支持,进而促进沈阳市体育事业的发展和体育市场的繁荣,重新解构调整沈阳市东陵区的居民消费结构,从而为国内其它地区同类城市的体育消费提供借鉴。
[Abstract]:With the rapid development of our country's economy, while the living standards of urban residents in our country are constantly improving, people begin to pay more and more attention to physical health problems, and the national fitness movement is also in the full development of tea in our country. Shenyang Dongling District is the new administrative center of Shenyang City, the center of science and technology, the cultural center and the financial and Trade Center, We should focus on developing modern commerce, scientific and technological research and development, cultural creativity, health industry, Internet of things and related industries. To build the third generation of cities in twenty-first Century, the new city of Northeast Asia, and the main function area of the Twelfth National Games in the country in 2013, the consumption factors of residents in Dongling District of Shenyang are deeply studied, and the Shenyang city is deeply carried out. The sports consumption theory of our country is of great significance. Although the research of sports consumption theory in China is late, it has developed rapidly and has the following trend: in the direction of research, it has shifted from the macro trend of sports consumption of urban residents in our country to analyze the sports consumption level of the residents in a city or region in China. At the same time, it has shifted from theoretical literature review to practical investigation, and in the content of the research, it has shifted from theoretical research to the study of theory and practice, exploring the relationship between sports consumption and social and economic development. In recent years, sports consumption in the composition of people's daily life has inevitably become people's life. The focus of concern is mainly manifested in the following three aspects: first, the optimization and upgrading of domestic consumption structure in the central working economy conference in 2009, proposed to accelerate the upgrading and upgrading of the consumption structure of the residents, and put it in the first place in the economic work. In order to speed up the transformation of the mode of economic development and the adjustment of economic structure, As well as the speed of economic development, the optimization and upgrading and transformation of the consumption structure of residents must be put on the strategic height and translated into effective measures. In recent years, with the introduction of the policy system of stimulating residents' consumption, tourism, medical treatment, education, entertainment and leisure have gradually become an important part of national consumption expenditure. It is not difficult to find that China is not difficult to find. There has been a qualitative change in the consumption structure of residents, which is gradually changing from traditional type consumption to upgrading consumption. On the one hand, good economic policy stimulates China's sports consumption, on the other hand, reasonable sports consumption will also play a role in adjusting the economic structure of our country. Second, the process of urbanization is accelerating with the rapid development of our country's economy, and According to relevant data, the urbanization level of our country has increased by an average of 1.9 percentage points every year since 1999, and the urbanization level of China is 40.53% in the end of 2003, which covers most of the large and middle cities in China at the end of 2003. The Shenyang Olympic Sports Center and the whole village in Hunnan, Dongling District, symbolized the new stage of the urbanization construction in Shenyang Hunnan, which not only expanded the living content of the residents in the area, but also promoted the development of the sports industry in the area from the macro perspective. Third, the "Twelve transport", the opportunity brought by the "Twelve transport", was the rule of our country. The largest and most far-reaching comprehensive sports event was held in Shenyang in August 31, 2103. Shenyang Quan Yun Village is located in the new area of Shenyang economic development - Hunnan. Hun Nan new area is not only the main functional area of the National Games, but will become the emerging political and cultural center of Shenyang in the future. On the one hand, the "Twelve transport" It has brought development opportunities for the construction of Hunan new area, which will help promote the city status of Shenyang and create a healthy and dynamic city image. At the same time, major sports events will stimulate the economic development of the region. On the other hand, Hunnan, as the main function area of the National Games, will provide a good opportunity for sports development in the Dongling District of Shenyang. The sports consumption of residents in the area is stimulated, and sports fitness consciousness is formed to promote the vigorous development of sports in other regions of Shenyang. This paper will carry out a survey on the daily exercise and consumption status of residents in Dongling District of Shenyang by questionnaire investigation. According to the results of the investigation, the specific reasons for the sports consumption in Dongling District of Shenyang are deeply explored. And further analyze the future development trend of the residents' sports consumption in this area, provide relevant theoretical support for the development of sports for all in Dongling District of Shenyang, and further promote the development of sports industry in Shenyang and the prosperity of sports market, and restructure and restructure the consumption structure of residents in Dongling District of Shenyang, so as to be the same in other areas in China. The sports consumption in the city like cities can be used for reference.

【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05

【相似文献】