渭南市体育中心运营现状调查及对策研究

发布时间：2018-06-25 10:34

本文选题：综合性体育中心 + 运营现状　；参考：《西安体育学院》2017年硕士论文

【摘要】：渭南市地处陕西关中平原东部,位居新亚欧大陆桥的重要地段,是陕西省和西部地区进入中东部的“东大门”,在“十二五”期间,渭南市政实施了体育中心工程建设,于2014年建成了国内一流水平的游泳馆、体育馆、体育场为一体的综合性体育中心,一举改变了中心城市体育设施落后面貌,也建成了渭南的新地标。渭南市体育中心是西北第一大地级城市体育中心,也是陕西省唯一国家体育产业示范基地。为了更好地服务与丰富人民群众的文体生活,充分的发挥出渭南市体育中心的综合社会效益,达到全面推进渭南市区域经济发展的目的,本文以渭南市体育中心为研究对象,从体育中心运营者的视角出发,通过文献资料法,访谈法,问卷调查法和数理分析法和对渭南市体育中心的运营现状进行了研究分析,明确其目前运营现状的优势与不足,并提出相对合理的对策研究结果表明,渭南市体育中心有着一流的场馆设施,国家政策方面的支持,但目前的运营现状并不理想。体育中心的发展的原则是为民所建,为民所用,其建设初衷是为了弥补渭南市大型公共体育设施的不足,完善城市功能,满足群众健身需求,承接国际国内大型单项体育赛事和综合性运动会。但由于地理位置偏僻,没有充分利用可创收入点的原因,体育中心目前仍属于差额拨款事业单位,即有一定数量稳定的收入,但还不足以抵补中心的经常性支出,支出大于收入的差额需要国家预算拨款的补助。为了弥补目前的发展不足,促使体育中心逐步减少国家财政拨款,向经费自收自支过渡,本文提出了以下对策:一是通过打造多种类的健身场所吸引不同年龄段的人群来到体育中心进行活动,以达到增加客流量的目的。二是合理利用体育中心目前可招商面积,提出相应招商策略,吸引商户入驻,从而拉动消费,达到弥补体育中心经费不足的目的。三是改变运营模式,通过对体育中心目前运营模式的优缺点分析,发现这一模式在实际运营中有很多不可避免的弊端和限制,并提出了实行公私化合作运营这一模式,通过对这一模式的理念,核心,优势的分析得出改变运营模式更适合体育中心的发展。
[Abstract]:Weinan City is located in the eastern part of Guanzhong Plain of Shaanxi Province and is an important part of the New Asia-Europe Continental Bridge. It is the "East Gate" of Shaanxi Province and the western region into the central and eastern part. During the 12th Five-Year Plan period, the Weinan municipal government implemented the construction of a sports center project. In 2014, a first-class swimming pool in China and a comprehensive sports center with stadiums as an integral whole were built, which changed the backward features of sports facilities in the central city and built a new landmark of Weinan. Weinan City Sports Center is the largest city sports center in Northwest China and the only national sports industry demonstration base in Shaanxi Province. In order to better serve and enrich the people's sports life, give full play to the comprehensive social benefits of Weinan Sports Center, and achieve the purpose of comprehensively promoting the development of Weinan City's regional economy, this paper takes the Weinan Sports Center as the research object. From the angle of view of the operator of sports center, through the methods of literature, interview, questionnaire and mathematical analysis, this paper makes a research and analysis on the present operating situation of Weinan sports center, and clarifies the advantages and disadvantages of the present operating situation. The results show that the Weinan Sports Center has the first-class facilities and the support of the national policy, but the present operating situation is not ideal. The principle of the development of the sports center is to build and use for the people. Its original intention is to make up for the deficiency of the large-scale public sports facilities in Weinan City, to perfect the function of the city and to meet the fitness needs of the masses. Undertake international and domestic large-scale individual sports events and comprehensive games. However, due to the remoteness of their geographical location and the failure to make full use of the income points that can be created, the Sports Center is still in the category of the difference allocation institution, that is, there is a certain amount of steady income, but it is not enough to cover the recurrent expenditure of the center. The difference in expenditure over income requires a subsidy from the state budget. In order to make up for the current lack of development, the sports center has gradually reduced the state financial allocation and made the transition to self-supporting funds. The following countermeasures are put forward in this paper: first, to attract people of different ages to the sports center by creating various kinds of fitness places, in order to increase the passenger flow. The second is to make use of the area where the sports center can attract investment at present, put forward the corresponding strategy, attract the merchants to enter, thus pull the consumption, reach the goal of making up the insufficient funds of the sports center. The third is to change the operation mode, through the analysis of the advantages and disadvantages of the current operating mode of sports center, we find that this mode has many inevitable disadvantages and limitations in the actual operation, and put forward the implementation of public-private partnership operation model. Through the analysis of the idea, core and advantage of this mode, it is concluded that the change of operation mode is more suitable for the development of sports center.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7

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