基于后发优势视角下的福州市招商引资策略研究

发布时间：2018-02-19 17:38

本文关键词： 福州市后发优势招商引资 SWOT模型　出处：《福州大学》2014年硕士论文　论文类型：学位论文

【摘要】：后发优势理论表明,经济发展的相对落后会自发的产生后发优势,只要正确对待并深入挖掘、有效利用这种优势,就可以实现经济跨越发展。招商引资是促进地方经济发展的重要手段,是一种经济行为。因此,本文试图以福州市为例来研究后发优势理论在招商引资策略设计中的应用,以期将后发优势这个经济理论与招商引资这个经济行为有机结合,从而创新指导招商引资工作的思路,研究新的举措。本文使用SWOT模型对福州市招商引资实践进行深入分析,主要从定性分析和定量分析两个方面进行。在定性分析是从优势、劣势、机会、威胁四个层面进行：优势分析方面主要集中在地理区位优势、海洋资源优势、生态人文优势、政府重视优势、行政服务优势五个方面；劣势分析方面主要集中在产业基础劣势、生产要素劣势、区域竞争劣势、人才资源劣势、经济支撑劣势五个方面；机会分析方面主要集中在国家级战略叠加、对台交流合作、福州保税港区确立、民间资本雄厚四个方面；威胁分析方面主要集中在优惠政策弱化、区域竞争更加激烈、外部环境影响加剧、国家政策调整四个方面。定性分析中,优势分析和机会分析展示了福州市招商引资的潜力和吸引力,劣势分析和威胁分析警示了福州市招商引资工作的不足和需要继续努力的方面。为进一步提高对福州市招商引资SWOT分析的科学性和可靠性,减少由人为的主观因素带来的分析的局限性,在定性分析的基础上,又通过调查问卷方式开展了定量分析,具体做法是：邀请了20位有意向来福州投资的客商进行了问卷调查,运用层次分析法(AHP)对调查结果进行量化分析,得出福州市招商引资的未来发展应选择“扭转型”战略,即利用外部机遇来消除自身劣势,充分发挥后发优势。在后发优势理论视角下,分析了福州市应实行政府引导策略、扩大开放策略、联动发展策略、改革创新策略,同时,从思想认识层面、环境培养层面、推进模式层面、平台建设层面、管理运作层面提出了相应策略设计建议,并提出建设高素质的招商引资专业人才队伍、制定招商引资整体规划、建立招商引资评价体系三方面保障措施。
[Abstract]:The theory of late-development advantage shows that the relative backwardness of economic development will spontaneously give rise to late-development advantage, so long as we correctly treat and dig deeply into it, we can effectively utilize this advantage. It is an important means to promote the development of local economy and a kind of economic behavior. Therefore, this paper tries to take Fuzhou as an example to study the application of the theory of late-development advantage in the strategy design of attracting investment. The purpose of this paper is to combine the economic theory of late-development advantage with the economic behavior of attracting investment, so as to innovate the train of thought to guide the work of attracting investment, and to study new measures. This paper uses SWOT model to deeply analyze the practice of attracting investment in Fuzhou. Qualitative analysis is carried out from four aspects: advantage, disadvantage, opportunity and threat: advantage analysis mainly focuses on geographical location advantage, marine resource advantage, ecological and humanistic advantage. The government attaches importance to the advantages, the administrative service advantages in five aspects, the inferiority analysis mainly focuses on five aspects: industrial base disadvantage, production factor disadvantage, regional competitive disadvantage, talent resource disadvantage, economic support disadvantage; Opportunity analysis mainly focuses on four aspects: national strategic superposition, exchange and cooperation with Taiwan, establishment of Fuzhou bonded port area, and strong private capital; threat analysis mainly focuses on the weakening of preferential policies and more intense regional competition. In qualitative analysis, advantage analysis and opportunity analysis show the potential and attraction of investment attraction in Fuzhou. The disadvantage analysis and the threat analysis have warned the insufficiency of the investment attraction work in Fuzhou and the aspects that need to continue to work hard. In order to further improve the scientific and reliability of the SWOT analysis of the investment attraction in Fuzhou, In order to reduce the limitation of the analysis brought by artificial subjective factors, and on the basis of qualitative analysis, the quantitative analysis is carried out by means of questionnaire. The specific methods are as follows: 20 merchants who are interested in investing in Fuzhou have been invited to conduct a questionnaire survey. By using Analytic hierarchy process (AHP) to quantify the results of the investigation, it is concluded that the future development of attracting investment in Fuzhou should choose the strategy of "twisting", that is, using external opportunities to eliminate its own disadvantages. From the perspective of the theory of latecomer advantage, this paper analyzes that Fuzhou should carry out the strategies of government guidance, opening up, linkage development, reform and innovation, and at the same time, at the same time, from the aspect of ideological understanding and environment training, At the level of mode, platform construction and management operation, the author puts forward the corresponding strategy and design suggestion, and puts forward the construction of high-quality professional talents to attract investment, and formulates the overall plan of attracting investment. The establishment of investment evaluation system three aspects of protection measures.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F127

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