嵩山少林武术文化产业的发展原因探析

发布时间：2018-02-06 05:27

本文关键词： 嵩山少林武术武术文化产业发展原因　出处：《中北大学》2012年硕士论文　论文类型：学位论文

【摘要】：嵩山少林寺以“禅、武、医”昭远天下，在发展少林寺本身的同时不断的衍生出经济产业链条，而嵩山少林武术文化产业就是其中较为成功的典型；多年来，嵩山少林武术文化产业的发展不但为发展少林寺寺院做出了巨大的贡献，而且对当地经济的促进也贡献了不小的力量。嵩山少林寺逐渐走出登封，开始面向世界，嵩山少林寺产业也逐渐成为大多数领域的研究对象；本研究从嵩山少林武术文化产业发展的原因入手，运用文献资料法、专家访谈法和实地调查法等研究方法，着重研究嵩山少林武术文化产业“独占鳌头”的原因，多角度的研究它的“特殊性”，最后得出嵩山少林武术文化产业发展的主要原因，结论如下：第一，嵩山少林武术文化产业在开发的过程中逐渐形成了：以少林武术、禅宗、医学和不动产的寺院为产品形态；以僧人、木鱼、袈裟和佛经为产品的独特价值体现；以心灵上的皈依（主要是禅宗）、视觉上盛宴（主要是少林武术）和祖传药方（主要是少林医学）为产品的消费终端；以普及本土，主攻海外，在海外开设分寺和下院，逐步推广少林为产品营销套路；以少林武术表演，坐禅论禅之道，海外论法，影视作品制作为产品的展现形式；以大量资本的介入，，现代化媒体推广，与国际接轨的利润获取为商业运作模式；以打造“少林”、“少林寺”、“少林武术”等金字招牌为开端的商业维权模式的发展道路。第二，嵩山少林武术文化产业发展成功有着特殊的地方；武术文化产业化条件具备、政府的适时助推、少林寺本身的运营等。第三，嵩山少林武术文化产业在其发展的过程中能不断的适时调整发展战略，扬长避短，把佛教文化与现代企业发展模式融合起来，能在不同的发展时期调整自身，变压力为动力，为发展少林武术文化产业蓄力。
[Abstract]:The Shaolin Temple of Songshan, with "Zen, martial arts, and medicine" as the world's name, develops the Shaolin Temple itself and constantly derives the economic and industrial chain, and the Shaolin martial arts and cultural industry in Songshan Mountain is a more successful example. Over the years, the development of Shaolin martial arts industry in Songshan has not only made great contributions to the development of Shaolin monastery, but also contributed to the promotion of local economy. Beginning to face the world, Shaolin Temple industry in Songshan has gradually become the research object of most fields. This study starts with the reasons for the development of Shaolin martial arts industry in Songshan, and uses the methods of literature, expert interview and field investigation. The main reasons for the development of Shaolin Wushu culture industry in Songshan Mountain are studied. The main reasons for the development of Shaolin Wushu culture industry in Songshan Mountain are as follows: First, Shaolin martial arts cultural industry in Songshan gradually formed in the process of development: Shaolin martial arts, Zen Buddhism, medicine and real estate monasteries as the product form; The unique value of monks, wooden fish, cassock and Buddhist scriptures; Taking spiritual conversion (mainly Zen), visual feast (mainly Shaolin martial arts) and ancestral medicine (mainly Shaolin medicine) as the consumer terminal; In order to popularize the local, mainly attack overseas, set up in the overseas sub-temple and lower house, gradually promote Shaolin for product marketing routine; Shaolin martial arts performance, Zen on the way of Zen, overseas on the law, film and television production as the product of the display form; With a large number of capital intervention, modern media promotion, and international integration of profits for the business operation model; The development road of commercial rights protection mode begins with creating "Shaolin", "Shaolin Temple", "Shaolin Wushu" and other gold-lettered signboards. Secondly, the successful development of Shaolin martial arts industry in Songshan has a special place; the conditions for the industrialization of martial arts culture, the timely promotion of the government, the operation of Shaolin Temple itself, etc. Third, Songshan Shaolin Wushu culture industry in its development process can constantly adjust the development strategy, promote strengths and circumvent weaknesses, the Buddhist culture and modern enterprise development model. Can adjust oneself in different development period, change pressure into motive force, for development Shaolin martial arts culture industry accumulative force.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G852;G124

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