山东省文化企业集群化发展战略研究

发布时间：2018-02-07 16:37

本文关键词： 文化企业集群化发展竞争力战略　出处：《山东大学》2013年硕士论文　论文类型：学位论文

【摘要】：文化行业的发展水平是社会物质文明和精神文明统一发展的重要体现,也是国民素质和社会进步的重要标志之一。进入21世纪以来,中国政府开始越来越重视文化行业的发展,在许多制造业行业发展进入衰退期的背景下,将文化行业作为推动中国经济发展的重要引擎之一。文化企业发展的实践表明,其空间组织形式经常呈现出集聚化发展的特点。文化产业是知识密集、资本密集和信息密集型产业,文化企业的聚集能够促进信息和文化交流,加快创新的商品化,形成强大的集聚和辐射功能,从而提高企业竞争力。但是山东省文化企业在集群化发展方面相对滞后,省内各地依托产业园区建立的文化企业集群总体上竞争力不强,对地区经济的贡献率不高,这与山东作为一个文化大省的地位不符。因此,分析山东省文化企业集群化发展的状况和模式,研究提升其竞争力的战略,对于重塑山东“文化强省”的地位,促进地区经济发展和人民文化生活水平提高,具有十分重要的现实意义。本文首先对国内外文化企业集群化发展的相关理论进行回顾和综述,明确研究范围,总结理论研究的成果与不足,为后文分析奠定理论基础。山东省文化企业发展具有一定环境优势,尤其是在政策扶持力度和文化历史底蕴方面,但同时也存在一定制约因素,主要表现在城乡二元化所形成的消费结构差异和集群内部企业的创新能力不强方面。然后,本文通过设计并使用基于GEM模型的文化企业集群化发展的竞争力评价体系,认为山东省目前文化企业整体竞争力,尤其是在相关专利数量和质量、劳动力技能素质、产业内部厂商的创新能力等方面的相对滞后,造成了山东作为文化大省,其企业集群却未能进入全国第一梯队的局面。本文对国内外文化企业集群化发展较为成功的案例进行分析发现,尽管其成功的路径各不相同,但是在政策制定、人才培养、投资渠道、国际化等环节上的措施对本研究具有借鉴意义。山东省文化企业集群化发展应突出区位优势和丰厚的历史文化底蕴,着力构建三大文化聚集区,在区域内部重点发展环保、科技附加值高的新型文化业态,同时大力完善相关产业链的构建和整合,完善落实相关产业政策,采取多元化筹资策略,大力培养创新性人才,全面提升山东省的文化企业的凝聚力、竞争力和创新力,使之成为全国重要的区域性文化中心。
[Abstract]:The level of development of the cultural industry is an important embodiment of the unified development of social material and spiritual civilization, as well as an important symbol of national quality and social progress. Since 21th century, the Chinese government has begun to attach more and more importance to the development of the cultural industry. With the development of many manufacturing industries entering a recession, the cultural industry is regarded as one of the most important engines to promote China's economic development. Cultural industries are knowledge-intensive, capital-intensive and information-intensive. The aggregation of cultural enterprises can promote information and cultural exchanges and accelerate the commercialization of innovation. Forming powerful agglomeration and radiation functions, thus improving the competitiveness of enterprises. However, the cultural enterprises in Shandong Province lag behind in the development of clusters, and the clusters of cultural enterprises built by industrial parks in various parts of the province are not strong in general. The contribution rate to the regional economy is not high, which is not consistent with the status of Shandong as a cultural province. Therefore, this paper analyzes the status and mode of cultural enterprise cluster development in Shandong Province, and studies the strategy to enhance its competitiveness. It is of great practical significance to reshape Shandong's status of "strong cultural province", promote regional economic development and raise the people's cultural living standard. Firstly, this paper reviews and summarizes the related theories of the development of cultural enterprises cluster at home and abroad, clarifies the scope of the research, summarizes the achievements and shortcomings of the theoretical research. The development of cultural enterprises in Shandong Province has certain environmental advantages, especially in policy support and cultural and historical details, but there are also some constraints. It is mainly reflected in the difference of consumption structure formed by urban-rural dualization and the weak innovation ability of enterprises within the cluster. Then, this paper designs and uses the competitiveness evaluation system of cultural enterprises' cluster development based on GEM model. It is believed that the relative lag in the overall competitiveness of cultural enterprises in Shandong Province at present, especially in the quantity and quality of relevant patents, the quality of labor skills, and the innovation ability of manufacturers within the industry, has resulted in Shandong being a large cultural province. This paper analyzes the successful cases of the development of cultural enterprises at home and abroad, and finds out that although the paths of success are different, but in the policy making, talent training, the enterprise cluster has failed to enter the first echelon of the whole country. The measures of investment channel, internationalization and so on have reference significance to this research. The development of cultural enterprise cluster in Shandong Province should highlight the location advantage and rich historical and cultural background, and focus on the construction of three major cultural agglomeration areas. At the same time, we should make great efforts to improve the construction and integration of relevant industrial chains, perfect and implement relevant industrial policies, adopt diversified financing strategies, and vigorously train innovative talents, by focusing on the development of new cultural forms of environmental protection and high added value of science and technology within the region. To promote the cohesion, competitiveness and innovation of cultural enterprises in Shandong Province and make them become important regional cultural centers in China.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;G124

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