基于主成分分析的影院经营绩效评价

发布时间：2018-05-31 07:55

本文选题：影院经营绩效 + 评价指标体系　；参考：《企业经济》2017年03期

【摘要】：影院在很大程度上决定了院线经营业绩。因此,影院经营绩效评价成为院线提升经营能力的重要举措。基于平衡计分卡框架,着眼客观经营数据,以票房、卖品、客户消费、客户关系指数为一级指标,构建适合于实际经营场景的影院经营绩效评价指标体系。利用主成分分析法对指标客观赋权,并进一步考虑影院规模、所在商圈和城市经济差异因素,实现从纵向时间维度评价不同时点上的同一影院,以及从横向个体维度评价同一院线的不同影院。研究表明,影院经营绩效评价,应当结合财务层面指标与客户层面指标,充分考虑影院间的区位、规模差异,并进行纵向与横向综合评价,从而帮助院线挖掘影响影院经营成长的主要因素。
[Abstract]:Cinema to a large extent determines the performance of the chain. Therefore, the performance evaluation of cinema management has become an important measure to improve the management ability. Based on the balanced Scorecard frame and the objective management data, this paper constructs a performance evaluation index system of cinema operation, which is suitable for the actual operating scenes, with the box office, sales, customer consumption and customer relationship index as the first class index. The principal component analysis method is used to evaluate the same cinema at different points from the longitudinal time dimension, considering the scale of cinema, the difference factor of commercial district and city economy, and the objective weight of the target by principal component analysis. And from the horizontal individual dimension evaluation of the same cinema line of different cinemas. The research shows that the performance evaluation of cinema management should take into account the location and scale difference of cinemas in combination with financial index and customer level index, and carry out vertical and horizontal comprehensive evaluation. In order to help the cinema to dig the main factors affecting the business growth of cinemas.
【作者单位】：北京邮电大学经济管理学院;上海对外经贸大学工商管理学院;清华大学软件学院大数据中心;
【基金】：国家自然科学基金重点项目“面向不确定性的Web2.0用户创作内容管理研究”(项目编号:71231002);国家自然科学基金重大研究计划培育项目“大数据驱动的三类典型工商市场主体风险识别决策研究”(项目编号:91546121)
【分类号】：J946

【相似文献】