电视剧产业面临的机遇与挑战——从省级卫视购买与引进电视剧谈起
发布时间：2018-10-08 19:29
【摘要】：正电视剧是中国电视产业中走在最前面、改革步伐最快、取得成绩最突出、市场化程度最高的领域。无论是从整体规模、经营现状还是从发展趋势来看,电视剧产业都是我国电视产业中最为重要的组成部分。"得电视剧者得天下",对于省级卫视来讲,电视剧保障了全天近80%时段的收视率,因此近几年省级卫视的竞争可以说就是电视剧的竞争。随着电视剧市场的飞速繁荣发展,电视剧产业面临着机遇和挑战。而分析媒体环
[Abstract]:TV play is the leading field in China's television industry, with the fastest pace of reform, the most outstanding achievements and the highest degree of marketization. No matter from the overall scale, the current business situation or the development trend, the TV drama industry is the most important part of the TV industry in China. " For provincial TV stations, TV shows guarantee the ratings of nearly 80% of the time, so the competition of provincial TV stations in recent years can be said to be the competition of TV dramas. With the rapid development of TV drama market, TV play industry is facing opportunities and challenges. And Analytical Media Ring
【作者单位】： 天津卫视;
【分类号】：J943
[Abstract]:TV play is the leading field in China's television industry, with the fastest pace of reform, the most outstanding achievements and the highest degree of marketization. No matter from the overall scale, the current business situation or the development trend, the TV drama industry is the most important part of the TV industry in China. " For provincial TV stations, TV shows guarantee the ratings of nearly 80% of the time, so the competition of provincial TV stations in recent years can be said to be the competition of TV dramas. With the rapid development of TV drama market, TV play industry is facing opportunities and challenges. And Analytical Media Ring
【作者单位】： 天津卫视;
【分类号】：J943
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