文化产业业态变化与文化企业经营策略研究
发布时间：2018-10-09 08:13
【摘要】：由于文化产业的业态结构处于变动之中,因而文化企业也需要通过深化对文化产业本质特性的不断反思,来获得对该产业领域的资源变化特点的理解和商业模式的创新。应从认识中国当代文化产业业态的内在结构及其变化、"平台为王"代替"内容为王"的特点、品牌与产业链的结合及其持续扩展等角度来反思已有的文化企业战略与商业模式,并从与此对应的角度即文化企业经营策略调整的契机与趋势来对这一主题作出初步的探讨。
[Abstract]:Because the structure of cultural industry is changing, cultural enterprises need to deepen the reflection on the essential characteristics of cultural industry to get the understanding of the changing characteristics of resources and the innovation of business model in the field of cultural industry. It is necessary to reflect on the existing cultural enterprise strategy and business model from the perspective of understanding the internal structure and changes of China's contemporary cultural industry, "platform as king" instead of "content as king", the combination of brand and industry chain and its continuous expansion, etc. And from the corresponding angle, that is, the opportunity and trend of the adjustment of the management strategy of cultural enterprises, this paper makes a preliminary discussion on this subject.
【作者单位】： 北京大学文化产业研究院;
【基金】：国家社科基金重大项目“我国文化产业发展战略研究”(项目编号:10zd&021)之子课题“中国文化企业发展战略”
【分类号】：G124
[Abstract]:Because the structure of cultural industry is changing, cultural enterprises need to deepen the reflection on the essential characteristics of cultural industry to get the understanding of the changing characteristics of resources and the innovation of business model in the field of cultural industry. It is necessary to reflect on the existing cultural enterprise strategy and business model from the perspective of understanding the internal structure and changes of China's contemporary cultural industry, "platform as king" instead of "content as king", the combination of brand and industry chain and its continuous expansion, etc. And from the corresponding angle, that is, the opportunity and trend of the adjustment of the management strategy of cultural enterprises, this paper makes a preliminary discussion on this subject.
【作者单位】： 北京大学文化产业研究院;
【基金】：国家社科基金重大项目“我国文化产业发展战略研究”(项目编号:10zd&021)之子课题“中国文化企业发展战略”
【分类号】：G124
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