艺术精神与商业逻辑——新媒体语境下电影艺术与商业关系的再探讨
发布时间：2018-10-09 20:05
【摘要】：在新媒体时代,需要辩证地理解、处理好艺术精神与商业逻辑的本末关系。电影艺术与商业逻辑之间的相互制约与克服,说明艺术和商业之间固然存在一种表层的抵牾冲突,亦可达成一种深层的双赢互动。电影的双轨特性意味着艺术与商业不是相互排斥,而是相互为用的。无论技术如何发展,艺术精神始终是电影的内在灵魂,而商业逻辑则永远是电影的生存之道。
[Abstract]:In the new media era, it is necessary to understand dialectically and deal with the relationship between artistic spirit and commercial logic. The mutual restriction and overcoming between film art and commercial logic shows that there is a kind of surface conflict between art and commerce, which can also achieve a deep win-win interaction. The twin-track nature of the film means that art and commerce are not mutually exclusive, but mutually beneficial. No matter how the technology develops, the artistic spirit is always the inner soul of the film, and the commercial logic is always the survival way of the film.
【作者单位】： 浙江嘉兴学院艺术系;
【基金】：2015年浙江省嘉兴学院重点教学改革研究项目“基于浙江省文化创意产业数字媒体艺术人才复合型应用型能力培养的实践探索”(项目编号:N85151509)的阶段性成果
【分类号】：J943
，
本文编号：2260615
[Abstract]:In the new media era, it is necessary to understand dialectically and deal with the relationship between artistic spirit and commercial logic. The mutual restriction and overcoming between film art and commercial logic shows that there is a kind of surface conflict between art and commerce, which can also achieve a deep win-win interaction. The twin-track nature of the film means that art and commerce are not mutually exclusive, but mutually beneficial. No matter how the technology develops, the artistic spirit is always the inner soul of the film, and the commercial logic is always the survival way of the film.
【作者单位】： 浙江嘉兴学院艺术系;
【基金】：2015年浙江省嘉兴学院重点教学改革研究项目“基于浙江省文化创意产业数字媒体艺术人才复合型应用型能力培养的实践探索”(项目编号:N85151509)的阶段性成果
【分类号】：J943
，
本文编号：2260615
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