南宁市文化产业发展战略研究

发布时间：2018-10-15 10:04

【摘要】：近年来,文化产业在国民经济中的地位日趋重要,各地纷纷出台政策鼓励和支持文化产业的发展。南宁市如何在文化产业大发展的背景下,提高文化产业的综合竞争力,是亟待研究的课题。本文采用SWOT分析方法对南宁市文化产业的自身现状和面临的外部环境等进行了综合分析,得到南宁市在市场潜力、文化资源等方面具有发展优势以及在产业意识淡薄、自身的竞争力不强等方面的发展劣势。同时面临着文化产业大发展、发展政策等方面的机遇,也面临着国际和国内两个市场的激烈竞争等挑战。根据对南宁市文化产业SWOT模型的分析,我们把南宁市文化产业的发展总体战略定位为：把南宁市建设为在广西区内具有领先地位,同时辐射周边的省份的区域文化产业中心的振兴战略。具体可细化为品牌战略、创新及知识产权保护战略、人才和科技战略和合作共赢战略。同时继续深入实施“文化立市”、“文化强市”等发展战略,大力发展南宁市文化产业,把南宁市建设成为文化强市,提高城市的文化形象,争取在2030年,文化产业增加值占到地区GDP的10%。对此,我们提出了转变思路,树立产业和市场的观念、挖掘南宁特色优质资源,实施品牌带动战略、加强人才的培养、引进工作,建立竞争激励机制等政策措施。
[Abstract]:In recent years, cultural industry plays an increasingly important role in the national economy, and policies have been issued to encourage and support the development of cultural industry. How to improve the comprehensive competitiveness of cultural industry under the background of the great development of cultural industry in Nanning is an urgent task to be studied. This paper makes a comprehensive analysis of the present situation and external environment of the cultural industry in Nanning by using the method of SWOT analysis. The results show that Nanning has the advantages of development in market potential, cultural resources and weak sense of industry. Its competitiveness is not strong and other aspects of development weaknesses. At the same time, it faces the opportunities of the development of cultural industry and the development policy, as well as the fierce competition between the international and domestic markets. Based on the analysis of the SWOT model of Nanning's cultural industry, we put the overall strategic orientation of the development of Nanning's cultural industry as: to build Nanning into a leading position in Guangxi. At the same time radiation surrounding provinces of the regional cultural industrial center revitalization strategy. It can be divided into brand strategy, innovation and intellectual property protection strategy, talent and technology strategy and win-win strategy. At the same time, we will continue to implement in depth the development strategies of "establishing a city by culture" and "strengthening a city by culture", vigorously developing the cultural industry of Nanning, building Nanning into a strong city of culture, raising the cultural image of the city, and striving for 2030. The added value of cultural industry accounts for 10% of regional GDP. In view of this, we put forward some policy measures, such as changing ideas, setting up the concept of industry and market, excavating Nanning characteristic and high quality resources, carrying out brand driving strategy, strengthening the cultivation of talents, introducing work, establishing competitive incentive mechanism and so on.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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