数字媒体时代我国动画明星塑造现状和对策研究
发布时间：2018-10-20 14:10
【摘要】：近些年，我国动漫产业得到飞速发展，大批量动画片的生产和制作使我国动画产业呈现了良好的发展局势。在欣喜于动画产量的同时，一个更为重要的问题时刻提醒我们，那就是动画明星的影响力却没有同步跟上，我国动画明星还远不足以和美国、日本、韩国等国家相比。动画明星是动漫产业的“核心价值”，在数字媒体时代，我国也在努力打造属于我们的动画明星，但抛出国界的限制，我国动画明星却不能像米老鼠、唐老鸭、超人等动画明星赫赫有名。 在19世纪40-50年代，我国动画曾以精湛技术和独特的视觉感受让世界惊叹，塑造了孙悟空、黑猫警长、葫芦娃等一批经典动画明星。但近些年，随着科学技术的快速发展，当我们步入了数字媒体时代后，人们渐渐发现动画明星的塑造还不如从前，这不得不叫人深思。数字媒体时代，先进的科学技术为人们生产生活带来了一些变化，也为动画明星的塑造带来新要求和新挑战。数字媒体时代所呈现的互动性、大众性、穿越性和综合性特征要求动画明星更具创新性、时代性、民族性和规范性才会迎合广大受众的要求。而我国在塑造动画明星中仍存在着种种问题，分析原因，并找寻解决办法是提升我国动画明星影响力的根本，也是提高我国动漫产业发展的关键举措。 本文为探索我国动画明星塑造的解决办法，开展了以“数字媒体时代我国动画明星塑造现状”为主题的调查和分析，，着重从动画企业和受众两大群体进行问卷调研，分析我国动画明星塑造的现状，存在的不足和影响我国动画明星塑造的因素，在此基础上，提出了六点改进对策即：1、加强政府监管力度,改善动漫明星塑造环境2、明晰创作理念，拓宽受众群体3、提高动漫原创水平,构建品牌效应4、整合动漫优势资源，彰显民族特色5、拓展传播渠道，积极开发海外市场6、完善动漫产业模式，突出授权保护。 本研究主要以问卷调查法、文献资料法、访谈法为研究方法，综合分析了我国动画明星的塑造现状，并提出了一些具有可实施性的改进对策。对于动画明星的塑造，是一项任重道远的伟大任务，也是动画行业乃至全国人民共同肩负的使命。塑造具有深远影响力的动画明星，需要我们一起努力，本文期望能够唤起全民对动画明星塑造的重视，也希望这些研究能为中国动画的发展贡献微薄的力量。
[Abstract]:In recent years, China's animation industry has been rapid development, mass animation production and production of animation industry in China has presented a good development situation. While exhilarating in the production of animation, a more important question reminds us that the influence of animation stars has not kept pace with each other, and that the animation stars in China are far from comparable to those of the United States, Japan, South Korea and other countries. Animation star is the "core value" of animation industry. In the era of digital media, our country is also trying to build our own animation star, but throw out the restrictions of national boundaries, but our animation star can not be like Mickey Mouse, Donald Duck. Superman and other animation stars are famous. In the 1940s and 1950s, the animation of our country made the world marvel with exquisite technique and unique visual feeling, and created a group of classic animation stars, such as Sun Wukong, Black Cat Sheriff, Cucuru, etc. But in recent years, with the rapid development of science and technology, when we step into the era of digital media, people gradually find that animation stars are not as good as before, which has to be thought-provoking. In the era of digital media, advanced science and technology have brought some changes to people's production and life, as well as new requirements and challenges for the shaping of animation stars. The interactive, popular, traversing and comprehensive features of the digital media era require animation stars to be more innovative, contemporary, national and normative in order to meet the needs of the broad audience. However, there are still many problems in the creation of animation stars in our country. Analyzing the reasons and finding solutions are the fundamental to enhance the influence of Chinese animation stars, and also the key measures to improve the development of animation industry in China. In order to explore the solution to the creation of animation stars in China, this paper has carried out a survey and analysis on the theme of "the status quo of Chinese animation stars in the digital media era", focusing on the questionnaire survey from two major groups of animation enterprises and audiences. Based on the analysis of the current situation of animation star shaping in China, the shortcomings and the factors affecting the animation star shaping in China, six countermeasures are put forward: 1. Strengthen the government supervision and control. Improve animation star molding environment 2, clear creative ideas, broaden audience 3, improve animation original level, build brand effect 4, integrate animation advantage resources, highlight national characteristics 5, expand communication channels, Actively develop the overseas market 6, improve the animation industry model, highlight the protection of authorization. Based on questionnaire survey, literature and interview, this study comprehensively analyzes the status quo of animation star shaping in China, and puts forward some implementable countermeasures. For the creation of animation stars, is a great task, but also the animation industry and even the people of the common mission. It is necessary for us to make great efforts to shape animation stars with far-reaching influence. This paper hopes to arouse the attention of all people to the creation of animation stars, and also hopes that these studies can contribute to the development of Chinese animation.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
本文编号：2283409
[Abstract]:In recent years, China's animation industry has been rapid development, mass animation production and production of animation industry in China has presented a good development situation. While exhilarating in the production of animation, a more important question reminds us that the influence of animation stars has not kept pace with each other, and that the animation stars in China are far from comparable to those of the United States, Japan, South Korea and other countries. Animation star is the "core value" of animation industry. In the era of digital media, our country is also trying to build our own animation star, but throw out the restrictions of national boundaries, but our animation star can not be like Mickey Mouse, Donald Duck. Superman and other animation stars are famous. In the 1940s and 1950s, the animation of our country made the world marvel with exquisite technique and unique visual feeling, and created a group of classic animation stars, such as Sun Wukong, Black Cat Sheriff, Cucuru, etc. But in recent years, with the rapid development of science and technology, when we step into the era of digital media, people gradually find that animation stars are not as good as before, which has to be thought-provoking. In the era of digital media, advanced science and technology have brought some changes to people's production and life, as well as new requirements and challenges for the shaping of animation stars. The interactive, popular, traversing and comprehensive features of the digital media era require animation stars to be more innovative, contemporary, national and normative in order to meet the needs of the broad audience. However, there are still many problems in the creation of animation stars in our country. Analyzing the reasons and finding solutions are the fundamental to enhance the influence of Chinese animation stars, and also the key measures to improve the development of animation industry in China. In order to explore the solution to the creation of animation stars in China, this paper has carried out a survey and analysis on the theme of "the status quo of Chinese animation stars in the digital media era", focusing on the questionnaire survey from two major groups of animation enterprises and audiences. Based on the analysis of the current situation of animation star shaping in China, the shortcomings and the factors affecting the animation star shaping in China, six countermeasures are put forward: 1. Strengthen the government supervision and control. Improve animation star molding environment 2, clear creative ideas, broaden audience 3, improve animation original level, build brand effect 4, integrate animation advantage resources, highlight national characteristics 5, expand communication channels, Actively develop the overseas market 6, improve the animation industry model, highlight the protection of authorization. Based on questionnaire survey, literature and interview, this study comprehensively analyzes the status quo of animation star shaping in China, and puts forward some implementable countermeasures. For the creation of animation stars, is a great task, but also the animation industry and even the people of the common mission. It is necessary for us to make great efforts to shape animation stars with far-reaching influence. This paper hopes to arouse the attention of all people to the creation of animation stars, and also hopes that these studies can contribute to the development of Chinese animation.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
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