电影品牌与冯小刚电影
发布时间：2018-10-21 13:44
【摘要】：冯小刚作为当下中国极具影响力的导演，与其所处的社会环境背景有着不可分割的联系。冯小刚从1997年推出第一部贺岁片《不见不散》到2012年底上映的史诗性作品《一九四二》，其逐渐发展壮大的秘诀就在于能堪破电影的本质是艺术性和商业性的完美统一，从而在不断充实完善电影艺术表现力的同时，紧紧抓住社会脉搏，推出一部又一部票房和口碑双赢的大片，在竞争激烈的电影市场上长盛不衰。 冯小刚电影的成功告诉我们，只有在认清当前我国电影发展的现状，并能从发展相对成熟的西方电影品牌的打造中汲取有益经验，逐渐形成自己独特风格和特点的电影人才能得到观众的拥戴和认可，也只有把握大众的审美经验和倾向，结合自身的从业实践，及时调整自己的创作思路和市场需求，才能逐渐适应电影产业化的发展趋势，才能形成独特的电影品牌，才能形成电影和观众的良性互动，也才能在中国乃至世界电影史上留有一席之地。 本文从我国电影产业的现状出发，集中笔墨分析了当前我国电影品牌的打造情况，以冯小刚电影品牌的建设为具体案例，，从各个层面对电影品牌的构建作了深入分析。
[Abstract]:Feng Xiaogang, as an influential director in China, is closely related to his social background. From the release of Feng Xiaogang's first New year's Eve film in 1997 to the historical poetic work released at the end of 2012 < 1942.The secret of its gradual development and growth is that the essence of the film is the perfect unity of artistry and commerce. In order to constantly enrich and improve the performance of film art at the same time, firmly grasp the pulse of society, introduce one after another box office and word of mouth win-win blockbuster, in the fierce competition in the film market for a long time. The success of Feng Xiaogang film tells us that only in recognizing the current situation of film development in China, and can draw useful experience from the development of relatively mature western film brand. Film talents who gradually form their own unique style and characteristics can be supported and recognized by the audience. They can only grasp the aesthetic experience and tendency of the public, combine their own practice, and adjust their creative thinking and market needs in a timely manner. Only by gradually adapting to the development trend of film industrialization, can we form a unique film brand, form a benign interaction between the film and the audience, and have a place in the history of film in China and even in the world. Based on the present situation of China's film industry, this paper analyzes the current situation of film brand building in China, taking the construction of Feng Xiaogang film brand as a specific case, and makes an in-depth analysis of the construction of film brand from various levels.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943
本文编号：2285254
[Abstract]:Feng Xiaogang, as an influential director in China, is closely related to his social background. From the release of Feng Xiaogang's first New year's Eve film in 1997 to the historical poetic work released at the end of 2012 < 1942.The secret of its gradual development and growth is that the essence of the film is the perfect unity of artistry and commerce. In order to constantly enrich and improve the performance of film art at the same time, firmly grasp the pulse of society, introduce one after another box office and word of mouth win-win blockbuster, in the fierce competition in the film market for a long time. The success of Feng Xiaogang film tells us that only in recognizing the current situation of film development in China, and can draw useful experience from the development of relatively mature western film brand. Film talents who gradually form their own unique style and characteristics can be supported and recognized by the audience. They can only grasp the aesthetic experience and tendency of the public, combine their own practice, and adjust their creative thinking and market needs in a timely manner. Only by gradually adapting to the development trend of film industrialization, can we form a unique film brand, form a benign interaction between the film and the audience, and have a place in the history of film in China and even in the world. Based on the present situation of China's film industry, this paper analyzes the current situation of film brand building in China, taking the construction of Feng Xiaogang film brand as a specific case, and makes an in-depth analysis of the construction of film brand from various levels.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943
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