农户对农信通手机信息服务模式的认可度调查分析

发布时间：2018-10-19 16:44

【摘要】：为了解农户对"农信通"手机信息服务模式的认可度,为当地政府和农信通运营商为农业生产信息服务制度的创新提供参考,采用2012年陕西省千阳县11个乡镇223户农信通用户的微观平面数据,利用二元Logistic回归模型对千阳县农信通实施状况从农户视角进行了认可度影响因素研究。结果表明:农户自身变量对农信通认可度影响不显著;对农信通信息内容的针对性、完整性、真实性认可度影响显著,对信息成本影响不显著;对服务质量中人工热线服务质量影响显著,信息发送频率、信息发送守时性影响不显著;农户所处农业信息服务环境对农信通认可度影响显著。最后针对分析结果提出了提高农信通手机信息服务模式认可度的建议。
[Abstract]:In order to understand the farmers' recognition of the information service mode of "rural information communication", and to provide a reference for the innovation of the agricultural production information service system, the local government and the agricultural information and communication operators can provide a reference for the innovation of the agricultural production information service system. Based on the microcosmic plane data of 223 rural credit households in 11 villages and towns of Shaanxi Province in 2012, this paper studies the factors affecting the implementation of agricultural information and communications in Qianyang County from the perspective of farmers by using the binary Logistic regression model. The results show that: the farmers' own variables have no significant influence on the recognition of information, the pertinence, integrity and authenticity of the information content are significant, and the impact on the information cost is not significant. The effect on the service quality of artificial hotline is significant, the frequency of information transmission and the timeliness of information transmission are not significant, and the agricultural information service environment of farmers has a significant impact on the recognition of agricultural information and communication. Finally, the paper puts forward some suggestions on how to improve the recognition of information service mode.
【作者单位】：西北农林科技大学经济管理学院;
【基金】：陕西省部级基金项目“农村管理信息系统设计与开发”(K336020905)
【分类号】：F626

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