新形势下我国政府网络舆情应对策略研究

发布时间：2018-02-13 16:20

本文关键词： 我国政府网络舆情应对策略　出处：《山东大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着互联网及其新应用的日益普及和发展,互联网渠道已经成为我国社会公共生活中民众表达意愿、反映民情的主阵地,网络新媒体正对我国社会、政治、经济、文化及民众生产生活等各个方面产生着重大而深远的影响。网络媒体打破了传统媒体对社会舆论的垄断,为社会公众提供了均等表达意愿的机会,也为政府倾听民意、汇聚民智提供了新平台。同时也要看到,由于我国转型时期存在的诸多矛盾,网上舆情形势呈现错综复杂的特点,噪音、杂音不断,主流声音受到遏制,如何客观看待网络舆情的影响,更加高效合理的应对处置网络舆情,既能让公众通过网络有序参与公共事件,又规避其消极作用,成为摆在各级党委政府面前的一个重要课题。虽然我国各级政府在网络舆情应对方面已经采取了一些措施,但由于网络舆情应对工作起步较晚,缺乏足够的应对经验和机制,加之互联网媒介环境复杂多变,网民构成多样、依法上网意识不足,各类社会冲突多发频发,建立一套完善的网络舆情应对机制已迫在眉睫。本文研究从我国目前社会环境和网络舆情应对现状出发,运用文献分析、个案研究和比较分析等方法,在借鉴社会学、传播学、舆论学、心理学等不同学科理论的基础上,围绕论文主题进行了探讨。文章正文通过阐述网络舆情的基本概念和分类,分析了新形势下我国网络舆情形势、特征和现阶段我国网络舆情的发展趋势,在客观总结我国各级政府应对网络舆情取得的成效和进展的同时,重点从党政部门联动、法律法规建设、官员媒介素养、政府正面发声及队伍建设等六个方面指出政府部门存在的不足。通过分析新形势下互联网媒介环境、社会结构压力、触发事件、有效的动员、控制力量等影响网络舆情应对的因素,探究了我国政府应对网络舆情存在问题的原因,并结合实际,从加强和改进正面宣传引导、依托技术平台和专业机构、建立健全网络舆情应对机制、加强网络人才队伍建设四个大方面探析了供我国各级党委政府在应对网络舆情时参考的对策,这其中既包括加强对网络媒体和网民管理、完善相关法律法规和网络舆情应对机制的意见建议,也有借助第三方机构力量和加强队伍建设的措施,期望能够对我国各级政府不断提升网络舆情应对能力和水平有所帮助。
[Abstract]:With the increasing popularity and development of the Internet and its new applications, Internet channels have become the main position for the people to express their wishes and reflect the people's feelings in our social public life. The network media broke the monopoly of traditional media on public opinion, provided equal opportunities for the public to express their wishes, and also provided the government with the opportunity to listen to public opinion. Gathering the wisdom of the people provides a new platform. At the same time, we should also see that due to the contradictions existing in the period of transition in our country, the situation of public opinion on the Internet presents complex characteristics, noise, noise, and mainstream voices are kept under control. How to treat the influence of network public opinion objectively and how to deal with it more efficiently and reasonably can not only make the public participate in public affairs orderly through the network, but also avoid its negative effect. It has become an important issue in front of party committees and governments at all levels. Although our governments at all levels have taken some measures to deal with online public opinion, the response to network public opinion has started relatively late and lacks adequate experience and mechanism to deal with it. In addition, the Internet media environment is complex and changeable, the composition of Internet users is diverse, the awareness of Internet access according to law is insufficient, and various kinds of social conflicts occur frequently. It is urgent to set up a set of perfect coping mechanism of network public opinion. This paper, proceeding from the current social environment and the current situation of network public opinion in China, uses the methods of literature analysis, case study and comparative analysis to learn from sociology and communication. On the basis of the theories of public opinion, psychology and other disciplines, this paper discusses the theme of the thesis. The main text of the article analyzes the situation of network public opinion in China under the new situation by expounding the basic concept and classification of network public opinion. The characteristics and the development trend of China's network public opinion at the present stage, while objectively summing up the achievements and progress made by our governments at all levels in responding to the network public opinion, the emphasis is on the linkage of the party and government departments, the construction of laws and regulations, and the media literacy of officials. By analyzing the Internet media environment, social structural pressure, triggering events and effective mobilization under the new situation, the government has pointed out the shortcomings of government departments in six aspects, such as positive voice and team building. The factors that influence the response of network public opinion, such as controlling power, explore the reasons why our government should deal with the problems of network public opinion, and combine with reality, strengthen and improve the positive propaganda and guide, rely on the technology platform and professional organization. Establishing and perfecting the coping mechanism of network public opinion and strengthening the construction of network talent team, this paper probes into the countermeasures for the reference of party committees and governments at all levels in dealing with network public opinion, which includes strengthening the management of network media and Internet users. Improve the relevant laws and regulations and the suggestions of the network public opinion response mechanism, but also with the help of third-party institutions and strengthen the building of the measures, hoping to continue to improve our governments at all levels of network public opinion response capacity and level of help.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206

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