《体育周刊》内容特质解析及对现代启示的研究

发布时间：2018-03-23 12:56

本文选题：体育周刊　切入点：特质　出处：《南京体育学院》2015年硕士论文

【摘要】：体育期刊是民国时期体育信息传播的主要媒介,对体育运动的推广和普及、人们体育观念的转变、不同体育文化间的交融都产生着重要的影响。民国时期出版的体育期刊相当多,有100多种,青岛《体育周刊》仅是其中一个。《体育周刊》1933年12月1日在青岛创刊,由青岛体育协进会出版。该刊是华北地区所创办的第一家体育期刊,在青岛市为创举,是实施学校体育、社会体育的指南。由于受到当时社会中战争、政治、经济等多方面的影响,我国近代的体育报刊虽然数量不少,但在质量上良莠不齐,大部分体育刊物被迫中途停刊,存在三年以上的更是屈指可数。伴随着1937年7月抗日战争的全面爆发,《体育周刊》被迫停刊。本篇论文将以青岛体育协进会创刊的《体育周刊》作为研究对象,对此周刊的创刊者、创刊背景、创刊宗旨、受众群体、存续时间等进行介绍与分析,以《体育周刊》的传播内容做为具体的载体进行介绍与解读,从而总结出体育周刊的时代性内容特质。一、大力宣扬“体育救国”,契合时代背景。二、《体育周刊》以问题为导向,宣扬体育普遍化、大众化和科学化。三、《体育周刊》探讨、倡言体育普遍化、大众化和科学化的路径和方法。四、引导社会成员的认知和行为,使大众服从和服务于体育救国。最后对《体育周刊》的传播效果进行分析。通过对《体育周刊》时代性内容特质的分析,从而得出《体育周刊》对现代体育纸媒发展的启示。一、现代体育纸媒的传播内容要服务于国家体育事业发展。二、现代体育纸媒积极迎合大众体育需求。三、现代体育纸媒积极拓展传播方式,发挥整合社会功能引导社会成员认知和行为。
[Abstract]:Sports periodicals are the main media of sports information dissemination in the Republic of China. The blending of different sports cultures has an important influence. During the Republic of China, there were quite a number of sports periodicals, more than 100, among which Qingdao Sports Weekly was only one of them. Sports Weekly was founded in Qingdao on December 1, 1933. Published by the Qingdao Sports Association. The journal is the first sports journal founded in North China. It was founded in Qingdao and is a guide to the implementation of school sports and social sports. Because of the war in society at that time, politics, Because of the influence of economy and other aspects, although the number of sports newspapers and periodicals in modern China is quite large, the quality of sports newspapers and periodicals is mixed, and most sports publications are forced to suspend their publications in the middle of the way. With the outbreak of the Anti-Japanese War in July 1937, Sports Weekly was forced to suspend its publication. This paper will focus on Sports Weekly, which was founded by the Qingdao Sports Association. Introducing and analyzing the founder, the background, the purpose, the audience and the time of existence of this weekly, and taking the content of "Sports Weekly" as the specific carrier to introduce and interpret it. Thus summed up the characteristics of sports weekly content of the times. First, vigorously promote "sports to save the country," fit the background of the times. Second, "Sports Weekly" is problem-oriented, promoting the popularization, popularization and scientization of sports. Third, "Sports Weekly" discusses. To advocate the path and method of popularization, popularization and scientization of sports. Fourth, to guide the cognition and behavior of the members of the society, Finally, it analyzes the communication effect of Sports Weekly. Through the analysis of the characteristics of the contemporary content of Sports Weekly, Thus, the enlightenment of Sports Weekly to the development of modern sports paper media is obtained. First, the communication content of modern sports paper media should serve the development of national sports cause. Secondly, modern sports paper media actively meet the needs of mass sports. Modern sports paper media actively expand the mode of communication, play an integrated social function to guide the cognition and behavior of social members.
【学位授予单位】：南京体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G237.5

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