公共事件的微博“围观”研究

发布时间：2018-04-20 02:29

本文选题：公共事件 + 微博“围观”　；参考：《湖南大学》2014年硕士论文

【摘要】：近年来，随着微博的迅猛发展，，微博平台已经成为网民获取和分享信息、发表意见、发泄情绪的首选平台。与此相伴而生的“围观”现象也逐渐进入公众视野，“围观”成为汇聚民智、发动民力、体现民意的重要机制。微博“围观”的力量日益凸显，它所带来的冲击力已经渗透到社会、政治、经济、文化生活的方方面面。基于这一背景，本文从微博“围观”现象的表征出发，梳理了“围观”现象的历史脉络和“围观”的不同类型。在此基础上，从内外环境、诱发事件、心理图示和主体互动这四大因素出发，进一步阐述了微博“围观”的成因：内外环境是“围观”的形成基础，诱发事件是“围观”的外在刺激，网民心理是“围观”的内在动力，主体互动是“围观”的直接动力。在这四大因素的相互作用下，“围观”得以不断向前发展。然后，通过对微博“围观”案例的深入分析，研究了微博“围观”的演变模式和“围观”的演变过程。根据“围观”中爆发舆论高潮的数量，将其分为一次高点型和多次高点型两种；根据“围观”的整体的生命周期，将其分为发酵、爆发、高峰、反复和衰退这五大阶段；并具体分析了“围观”过程中显现的内在特征：意见领袖掌控话语权利、各“围观”场域交互设置议程、“全景监狱”与“共景监狱”并存的“围观”格局。通过对微博“围观”的宏观审视发现，“围观”的价值在于强化了舆论监督力量、重构社会新型舆论格局、开启民意表达新方式；同时，微博“围观”中也存在不少问题，包括微博暴力、民粹主义、微博谣言；针对这些问题，本文提出了政府信息公开、网民自我素养的提升以及培养有责任感的意见领袖等优化方法。
[Abstract]:In recent years, with the rapid development of Weibo, Weibo platform has become the first choice for netizens to obtain and share information, express their opinions and vent their emotions. The phenomenon of "onlookers" has gradually entered the public view, and it has become an important mechanism for gathering people's wisdom, arousing people's power and embodying public opinion. Weibo's "onlookers" are increasingly prominent, the impact of which has permeated all aspects of social, political, economic and cultural life. Based on this background, this paper analyzes the historical context and different types of "onlookers" from the representation of Weibo's phenomenon of "onlookers". On this basis, starting from the four factors of internal and external environment, induced events, psychological diagrams and subject interaction, this paper further expounds the cause of formation of Weibo's "onlookers": the internal and external environment is the basis for the formation of "onlookers". The induced event is the external stimulus of the "onlookers", the psychology of the netizens is the internal power of the "onlookers", and the interaction of the subject is the direct power of the "onlookers". Under the interaction of these four factors, the "onlookers" developed continuously. Then, through the in-depth analysis of Weibo's case, the paper studies the evolution mode and the process of "encirclement" of Weibo. According to the quantity of the public opinion climax in the "onlookers", it can be divided into two types: one high point type and the multiple high point type, and according to the whole life cycle of the "onlookers", it can be divided into five stages: fermentation, explosion, peak, repetition and decline. It also analyzes the inherent characteristics of the process of "gazing": the opinion leaders control the right of discourse, the interactive setting of agenda in each field, the pattern of "panoramic prison" and "co-view prison". Through the macroscopic examination of Weibo's "onlookers", it is found that the value of "onlookers" lies in strengthening the power of public opinion supervision, reconstructing the new pattern of public opinion, and opening up new ways of expressing public opinion. At the same time, there are also many problems in the "onlookers" of Weibo. In view of these problems, this paper puts forward some optimization methods, such as government information disclosure, the improvement of Internet users' self-accomplishment, and the cultivation of responsible opinion leaders.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206

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