网络媒体主导下公共政策议程设置研究

发布时间：2019-07-10 15:56

【摘要】：作为公共政策制定起始环节的公共政策议程设置,在公共政策制定过程中发挥着重要的作用。目前互联网的发展出现了由“数量”向“质量”转变的新趋势,网络媒体影响着我国政治、经济、社会和文化各个方面。研究网络媒体主导下的公共政策议程设置具有重要的理论意义和实践意义,但鉴于学科发展的诸多限制和理论研究的不足,对于相关问题的研究多只浮于表面,使得网络媒体主导下的公共政策议程设置研究的深度、广度和新度都不尽人意。本文通过梳理国内外先进的公共政策研究理论,对公共政策议程等研究概念进行界定,同时对网络媒体的发展现状及其特点进行分析,将网络媒体与公共政策议程设置某些相关因素加以结合,并对公共政策议程设置模式进行了溯源。本文对当前网络媒体主导下公共政策议程设置困境的分析,建立在对公共政策议程设置过程进行细分的基础之上。社会问题数量庞大、社会问题情况复杂、虚假问题层出不穷都是社会问题发掘阶段出现的问题;“沉默的螺旋”、“非理性表达”、“自利经济人”是政策问题发酵阶段常常遇到的问题;政策议程设定阶段可能会因为过度民主而导致效率低下、多元博弈而造成选择困难、精英意志而左右最终结果。本文在探究网络媒体主导下公共政策议程设置所面临的困境时,发现在网络这个开放的空间里,多元主体的参与,多条传播渠道的出现以及突发事件的涌现共同造成了信息的过剩;而数字鸿沟的存在,包括地域发展不平衡、城乡发展不平衡和网民属性之间的差别都拉大了信息的差距;最后因为没有对部分网民、一些利益集团,甚至大众媒介发布的信息进行严格的把关,导致信息泛滥现象的出现。本文的落脚点是提出化解网络媒体主导下公共政策议程设置困境的建议,本文从硬件和软件两个维度进行讨论,分别从缩小网络数字鸿沟、搭建网络互动平台、完善“把关人”制度、提高行动主体能力四个方面来提高网络参与水平、规范网络表达渠道、净化网络舆论环境以及提高议程设置质量。
文内图片：

图片说明：家庭问题团体/企业国家问题问题
[Abstract]:The setting of public policy agenda as the starting point of public policy development plays an important role in the process of public policy development. At present, the development of the Internet has changed from the "No." to the "quality", and the network media influence the political, economic, social and cultural aspects of our country. It is of great theoretical and practical significance to study the setting of public policy agenda under the dominant network media, but in view of the limitations of the development of the subject and the deficiency of the theoretical research, the research on the related problems is more than the surface. So that the depth, the breadth and the new degree of the research on the public policy agenda under the dominant network media are not satisfactory. This paper, through combing the domestic and foreign advanced public policy research theories, defines the research concepts such as the public policy agenda, and analyzes the development status and characteristics of the network media, and combines the network media and the public policy agenda with some relevant factors, And the pattern of the public policy agenda is traced. This paper, based on the analysis of the situation of the setting of the public policy agenda under the current network media, is based on the subdivision of the public policy agenda setting process. The number of social problems is large, the social problems are complex, and the false problem is the problem of the development of the social problem; the silent spiral ", the non-rational expression", the self-interest economic person "is the frequently encountered problem in the policy issue fermentation stage; The set-up of the policy agenda may lead to the low efficiency of the excessive democracy, the choice of the multi-game, the right and left final result of the elitist will. In this paper, we find out that in the open space of the network, the participation of the multi-body, the emergence of multiple channels of communication and the emergence of the sudden events in the open space of the network have resulted in the excess of information, and the digital divide exists. It includes the imbalance of the regional development, the unbalanced development of the urban and rural areas and the differences between the people's attributes, and finally, because there is no strict check on the information released by some netizens, some interest groups and even the mass media, the phenomenon of information flooding is caused. This paper puts forward the suggestion to solve the problem of setting up the public policy agenda under the dominant of network media. This paper discusses the two dimensions of hardware and software to reduce the digital divide of the network, set up the interactive platform of the network and perfect the "Gatekeeper" system. Improve that network participation level, standardize the network expression channel, purify the network public opinion environment and improve the quality of the agenda.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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