能效标识对居民消费行为的影响

发布时间：2019-03-15 10:04

【摘要】：能效管理办法在中国出台已经十余年,所涉及的范围越来越广,发展速度较快,也为节能带来了较大的贡献。但是通过有效的调查问卷总结得出,很大一部分人对于能效标识有的只是一个很浅显的概念,对于小家电的能效作用也缺乏客观的认识,最终造成对能效标识的质疑和认知缺失。由于能效标识的普及不够广泛,消费者的节能观念意识较为薄弱,能效等级虚标的泛滥以及政府的优惠政策没有落到实处等综合原因,能效标识的作用于现实仍存在一定差距。基于此,本文提出了家电总成本的概念,并且以空调为案例,进一步将这个概念具体化,然后从经济学角度分析消费者的经济行为,从而来建立一个良性循环,并且从消费者个人、家电市场以及政府三方面来落实有关政策协助循环的构建,最终达到改变消费者行为、推广高能效产品的目的。
[Abstract]:Energy efficiency management measures have been introduced in China for more than ten years, involving a wider and wider range, rapid development, but also brought about a greater contribution to energy conservation. However, through an effective questionnaire, it is concluded that a large number of people have only a very simple concept of energy efficiency marking, and lack objective understanding of the energy efficiency role of small household appliances. The final cause of the energy efficiency mark of doubt and cognitive lack. Because the popularization of energy efficiency mark is not wide enough, the consumers' consciousness of energy saving is weak, the deluge of energy efficiency grade false standard and the government's preferential policy have not been implemented, there is still a certain gap in the effect of energy efficiency mark on reality. Based on this, this paper puts forward the concept of total cost of household appliances, and takes air conditioning as an example to further concretize the concept, and then analyze the economic behavior of consumers from the perspective of economics, so as to establish a virtuous circle. And from the consumers, the household appliances market and the government to implement the construction of the policy-assisted cycle, finally achieve the purpose of changing consumer behavior and promoting energy-efficient products.
【作者单位】：苏州大学;
【分类号】：F126.1

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