基于核心竞争力的建筑企业文化建设研究

发布时间：2018-01-13 22:13

本文关键词：基于核心竞争力的建筑企业文化建设研究　出处：《山东建筑大学》2013年硕士论文　论文类型：学位论文

【摘要】：2012年11月,在中国共产党第十八次全国代表大会上,党中央提出“要扎实推进社会主义文化强国建设”的口号。通过文化建设增强国家实力、增强企业的核心竞争力,既是时代的潮流,又是发展的需要。由于建筑企业生产流动性大、生产周期长、从业人员文化水平低等一系列的原因,建筑企业文化建设水平一直较低。除了大型国有建筑企业之外,很少有建筑企业进行过系统的企业文化建设。随着建筑业的不断发展,落后的建筑企业文化已经不能满足企业管理的需要,企业文化落后的直接表现就是企业的竞争力下降,没有核心竞争力的建筑企业,最终会在激烈的市场竞争当中出局。因此,越来越多的建筑企业管理者意识到企业文化建设的重要性,希望通过进一步挖掘“企业文化”这一隐性资源,来增强建筑企业的核心竞争力。本文首先介绍了“建筑企业文化”与“核心竞争力”这两个概念,从理论的角度出发,研究建筑企业文化与核心竞争力之间的关系和作用机制。其次,又从战略分析、建设内容和效果评价三个角度,对建筑企业文化建设过程进行了阐述。其中文化建设的内容涉及建筑企业的市场力、人才力、技术力、组织力、资金力、形象力六个方面。第三,利用综合评价技术,对建筑企业文化建设效果进行评价,整个评价体系由6个大指标和25个小指标组成,并利用层次分析法和专家调查法对各个指标进行赋权重,力求准确反映建筑企业文化建设的情况。最后,利用前文所设计的评价体系,对济南四建(集团)责任有限公司企业文化建设情况进行了评价,并将得出的结论反馈给济南四建组宣处,为他们下一步进行企业文化建设工作提供一手资料。本文较为系统的阐述了基于核心竞争力的建筑企业文化建设过程,对建筑企业的文化建设工作具有一定的现实意义和参考价值。
[Abstract]:In November 2012, at the 18th National Congress of the Communist Party of China, the CPC Central Committee put forward the slogan "We should promote the construction of a socialist cultural power in a down-to-earth manner" and strengthen the national strength through cultural construction. To enhance the core competitiveness of enterprises is not only the trend of the times, but also the need of development. Due to a series of reasons, such as high production mobility, long production cycle and low cultural level of employees, the construction enterprise culture construction level has been relatively low, except for large state-owned construction enterprises. With the continuous development of the construction industry, the backward construction enterprise culture has not been able to meet the needs of enterprise management. The direct expression of backward corporate culture is the decline of the competitiveness of enterprises. Construction enterprises without core competitiveness will eventually be out of the fierce market competition. More and more managers of construction enterprises realize the importance of enterprise culture construction and hope to strengthen the core competitiveness of construction enterprises by further excavating the recessive resources of "enterprise culture". This paper first introduces the concepts of "construction enterprise culture" and "core competence", and studies the relationship and mechanism between construction enterprise culture and core competence from the perspective of theory. From the three angles of strategic analysis, construction content and effect evaluation, this paper expounds the process of construction enterprise culture construction, in which the content of cultural construction involves market power, talent force, technical force and organization force of construction enterprise. Third, the use of comprehensive evaluation technology, the construction enterprise culture construction effect evaluation, the whole evaluation system consists of 6 big indicators and 25 small indicators. And the use of analytic hierarchy process and expert investigation to assign weight to each index, and strive to accurately reflect the construction of corporate culture. Finally, the use of the previous design of the evaluation system. This paper evaluates the enterprise culture construction of Jinan Sijian (Group) Co., Ltd., and feedback the conclusion to the propaganda office of Jinan fourth Construction Group. For their next step in the construction of corporate culture to provide first-hand information. This paper systematically expounds the construction enterprise culture construction process based on the core competence, which has certain practical significance and reference value to the construction enterprise culture construction work.
【学位授予单位】：山东建筑大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.92

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