电子报纸的版式设计探析

发布时间：2018-01-28 13:54

本文关键词： 电子报纸版式设计易读强势交互　出处：《复旦大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着信息技术的不断进步和互联网的迅猛发展,传统报纸面临前所未有的挑战与机遇。作为应对,传统报纸纷纷“触网”。无论传统报纸在网络上通过何种形态实现传播,最能展示传统报纸基本形态的首推电子报纸,因此,电子报纸的设计制作日益受到重视。为数众多的电子报纸彼此间存在激烈竞争,电子报纸还要面对来自商业性网站、广电媒体网站、电子期刊、原生网络媒体等的挑战。一份电子报纸要想脱颖而出,根本匕要靠内容取胜,但所需成本不容小觑。在内容趋同的情况下,版式设计以其直观性最易被读者察觉,吸引读者停留目光,不仅有利于提高电子报纸点击率,从而吸引广告,甚至对读者做出是否付费订阅的决定也会产生影响。电子报纸通过版式变革,能以最小的结构性调整,获得最大的市场效益,不失为增强自身竞争力的一种方式。版式设计在电子报纸编辑中的重要性日益显现,不少电子报纸已经做了有益尝试。目前相关研究多散见于网络新闻实务、新媒体研究等方面,且大都针对传统报纸网站的设计展开,对新出现的电子报纸形态尚未涉及。从发展历史看,电子报纸经历了早期电子版(网络版)、PDF版的尝试,直至网站版、数字版的繁荣,如今进入了平板版阶段。从早期的简单粗糙到如今的精致美观,电子报纸越来越受到重视。目前可见的电子报纸形态多样,各家电子报纸各具特色,除了内容的丰富与优选外,版式设计也不断推陈出新。电子报纸的版式设计必须从读者的阅读需求出发,让读者方便快捷又不失舒适地阅读,实际操作中又不可避免地受到内容因素、技术因素和成本因素的制约。经过近20年来的实践,电子报纸在版式设计方面逐渐形成了一些较为明显的特点,主要可归结为易读、造“势”和交互三个方面。易读是电子报纸版式设计的出发点,主要表现在布局设计的模块化、导航设计的人性化和文本编排的统一化。造“势”是电子报纸版式设计的着力点,“势”即强势,电子报纸表达强势的主要手段有图片编排、多媒体集成、形象设计等。交互是电子报纸版式设计的吸引点，具体包括互动版块的设计和服务板块的设计,前者以突出便捷为要,后者需强化特色。
[Abstract]:With the rapid development of information technology and the progress of the Internet, the traditional newspaper is facing challenges and opportunities. As a response to the hitherto unknown, traditional newspapers have net. Both traditional newspapers in the network through which the realization form of communication, the most can show the traditional newspaper first electronic newspapers, basic form so that the design of electronic newspaper is made attention.
For a large number of electronic newspapers there is fierce competition among the electronic newspaper, but also face from commercial websites, websites, radio and television media, electronic journals, primary network media challenge. An electronic newspaper to simply rely on the content of dagger talent shows itself, win, but the required cost should not be underestimated. In the case of convergence. With its intuitive layout design is most easy to be aware of the reader, to attract readers to stay eyes, is not only beneficial to improve the electronic newspaper click rate to attract advertising, and even make decisions on whether to pay the subscription readers can also influence. Through the electronic newspaper format change, with the structural adjustment of the minimum and maximum market benefit. It is a way to enhance their competitiveness.
The importance of the layout design of the electronic newspaper editor has appeared, many electronic newspapers have made a useful attempt. Current researches are scattered in the network news practice, new media research, and mostly designed for traditional newspaper website, the electronic newspaper form emerging is not involved.
From the development of history, experienced early electronic newspaper electronic version (network version), try the PDF version, until the website version, the digital version of the boom, now enter the tablet version of the stage. From the early simple to fine appearance now, electronic newspapers pay more and more attention. At present the electronic newspaper form visible diversity. The electronic newspaper features, in addition to rich content and selection, layout also continued to emerge.
The layout design of electronic newspaper must proceed from the needs of readers, readers convenient yet comfortable to read, and the actual operation will inevitably be restricted content factors, technical factors and cost factors. After almost 20 years of practice, electronic newspapers to form some of the more obvious features gradually in the layout design that can be summarized as read, made "potential" and the interaction of three aspects.
Readability is the starting point of electronic newspaper layout design, mainly in the modular layout design, navigation design, humanization and text layout unification. "Potential" is the focal point of the electronic newspaper layout design of the "potential" is a strong expression in the electronic newspaper has strong picture layout, multimedia integration and image design. Interaction is the electronic newspaper layout design to attract, including the design of interactive section design and services sectors, in order to highlight the former to the latter is convenient, need to strengthen the characteristics.

【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G213

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