上海天地文治公司的竞争发展战略研究

发布时间：2018-03-07 00:19

本文选题：图书出版　切入点：图书发行渠道　出处：《上海交通大学》2011年硕士论文　论文类型：学位论文

【摘要】：本文首先分析了中国出版业的现状、变革与发展发向,从而引出,作为一家正在发展中的民营出版公司“上海天地文治公司”对自身竞争发展战略作为思考、研究课题的重要性和必要性。在进行自身分析之前,首先对天地文治公司的外部环境,即出版业基本情况进行分析,包括对中国国有出版业、中国民营出版业和海外出版业三方面。随后,结合天地文治公司自身业务的运营现状、人事管理现状、核心竞争力现状,从核心出版内容的整合与加强、出版媒介的多方面和多形式拓展、出版物内容在其他行业的延伸等方面进行了竞争战略规则分析,其中尤其对创新性的“制稿权交易转化平台”的概念、意义、可执行性等方面进行了系统论述。最后,在公司的人员、组织结构、营销战略、资源与渠道、企业文化、管理制度等方面,对公司竞争战略的实施进行了规划。
[Abstract]:This paper first analyzes the present situation, reform and development direction of China's publishing industry, and then draws out that as a developing private publishing company, "Shanghai Tiandi Wenzhi Company" is thinking about its own competitive development strategy. Before conducting its own analysis, the paper first analyzes the external environment of Tiandi Wenzhi Company, that is, the basic situation of the publishing industry, including the state-owned publishing industry in China. The private publishing industry in China and the overseas publishing industry in three aspects. Subsequently, the integration and strengthening of the core publishing content from the integration and strengthening of the core publishing content, combined with the operation status of Tiandi Wenzhi Company's own business, personnel management status, core competitiveness status, The development of publishing media in many aspects and forms, the extension of publication content in other industries, and so on, are analyzed in the competition strategy rules, especially the concept and significance of innovative "transaction and transformation platform for the right to prepare manuscripts". Finally, in the aspects of personnel, organizational structure, marketing strategy, resources and channels, corporate culture, management system and so on, the implementation of competitive strategy of the company is planned.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F

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