当下我国日历书出版热的形成、特点及启示

发布时间：2018-04-02 12:26

  本文选题：日历书　切入点：出版　出处：《出版科学》2017年02期

【摘要】：日历最初为史官逐日撰写的有关朝政事务的史册,后发展为记有年、月、日、星期、节气、纪念日等的出版物,在民众生活中扮演着重要角色。后受电子产品冲击,日历逐渐在人们的生活中消隐。当下,其又以"日历书"的形式复兴,呈现出蓬勃发展的趋势,并体现出创意与图书的"无缝对接"、众筹营销、竞争日趋激烈等特点,对其进行分析与解读,有助于我们更好地认知这一出版形态以及其带来的影响与启示。
[Abstract]:The calendar was originally written daily by historians about the affairs of government, and later developed into a publication of years, months, days, weeks, solar terms, anniversaries, and so on, which played an important role in the life of the people. Calendars gradually disappear in people's lives. At present, calendars are revived in the form of "calendar books", showing a trend of vigorous development, and embodying the characteristics of "seamless connection" between creativity and books, crowdfunding marketing, increasingly fierce competition, and so on. The analysis and interpretation of it will help us to better understand this publishing form and its influence and enlightenment.
【作者单位】： 南京大学历史学院;
【基金】：国家社科基金重大项目“多卷本《中国新闻传播技术史》”(14ZDB129)阶段性研究成果
【分类号】：G237.9
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本文编号：1700409