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城市化进程中《大武汉》杂志对武汉城市形象的建构

发布时间:2018-04-14 12:12

  本文选题:城市杂志 + 城市形象 ; 参考:《湖北大学》2012年硕士论文


【摘要】:武汉市是一座拥有3500年历史的城市,自古以来便是长江沿岸的重要交通枢纽,因此逐渐形成了以码头文化为主的市民文化。随着解放以来城市化进程的不断推进,武汉市区面积和人口总数逐年增加,加上码头文化中的负面性,使得武汉市长期以“超级大县城”的形象示人。作为生活在武汉市里的最重要的主体——武汉人,也有着非常鲜明的特点即市井气非常浓厚,一方面热情、义气;方面又略显粗狂和素质较差,前段时间引发广泛讨论的“汉骂”问题就是最突出的表现。因而武汉市城市形象的现状可以概括为城市面积大、拥有“九省通衢”的交通和个性粗狂的市民。良好城市形象的建构应该包括政府、市民、媒体等的共同努力,本文主要探讨的是媒体对城市形象的建构,并以作为城市杂志的《大武汉》为样本进行分析。 基于此,本文将综合传播学、新闻学、文化学等方面的相关知识,运用理论分析及文本分析等研究方法,分析城市杂志是如何对城市的形象进行建构和影响。本文从武汉的历史、城市化进程入手,以《大武汉》杂志为城市杂志的样本,通过对城市杂志的界定,进而深层次挖掘城市杂志与城市形象的关系,从对《大武汉》杂志的内容、话语等进行分析,指出该杂志是如何建构武汉市城市形象的。最后对《大武汉》杂志在发展过程中出现的问题和缺陷提供对策分析进而为城市杂志在其发展过程中更好的建构城市形象提供有建设性的意见。
[Abstract]:Wuhan is a city with a history of 3500 years and has been an important transportation hub along the Yangtze River since ancient times.With the development of urbanization since liberation, the area of Wuhan urban area and the total population increase year by year, plus the negativity of wharf culture, which makes Wuhan show people with the image of "super big county" for a long time.As the most important subject of life in Wuhan, Wuhan people also have very distinct characteristics, that is, the city has a very strong well gas, on the one hand, enthusiasm, righteousness; on the other hand, it is slightly rough and of poor quality.The question of "Han scolding", which has aroused extensive discussion, is the most outstanding performance.Therefore, the present situation of Wuhan city image can be summed up as a large city area, with "nine provincial thoroughfare" traffic and personality of the citizens.The construction of a good city image should include the joint efforts of the government, citizens, media and so on. This paper mainly discusses the construction of the city image by the media, and takes "Big Wuhan" as a city magazine as a sample to analyze.Based on this, this paper will synthesize the related knowledge of communication, journalism, culture and so on, and analyze how the city magazine constructs and influences the image of the city by using the methods of theoretical analysis and text analysis.Based on the history of Wuhan and the process of urbanization, this paper takes the "Great Wuhan" magazine as the sample of the city magazine, through the definition of the city magazine, and then deeply excavates the relationship between the city magazine and the city image.Based on the analysis of the content and discourse of the magazine, this paper points out how the magazine constructs the city image of Wuhan.In the end, the author analyses the problems and defects in the process of development of "Big Wuhan" magazine, and provides constructive suggestions for the city magazine to construct a better city image in the process of its development.
【学位授予单位】:湖北大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:G206

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