《燕赵都市报》网络版特色与问题研究

发布时间：2018-06-05 14:50

本文选题：《燕赵都市报》 + 报纸数字化　；参考：《河北大学》2010年硕士论文

【摘要】： 2009年下半年,《燕赵都市报》社开始着手准备办《燕赵都市网》,并于年底正式成立《燕赵都市网》,该报社已经有一家报纸的电子版网站,此次成立的新网,是一种全新形式和意义的网站,可以说此网站是该媒体的新形式或新发展方向。在河北省这不是唯一的网站,也不是办得最早的网站,除了有近十年历史的《河北新闻网》与省委宣传部门刚刚着手新办的《长城网》,还有一家社会上的《银河网》。在这几家主要竞争对手面前,刚刚起步的《燕赵都市网》如何凭借它的母体《燕赵都市报》已有优势,在社会上打造自己的品牌,形成自己独家的优势,既是摆在《燕赵都市报》社领头人面前的重要课题,同时也是该报社每一份子的难题。报社办网站在我国也已经有十多年的历史了,最早办电子版报纸的是《广州日报》,在1996年6月就开办了电子版日报,此后有多家媒体开办网站,且有很多网站办得有声有色,如《大江网》《大河网》所取得的经济效益都已经超过了他们母体江西报业集团、河南报业集团,而《人民网》在有利依托《人民日报》社的形势下,所办的“强国论坛”在多次请到国家领导人到场与网民进行报网互动后,也已经声名鹊起,所带来的品牌价值无法衡量。纸质媒体开始兴建网站,已经屡见不鲜,大有遍地开花之势,如何因地制宜在诸强林立当中使网站做大做强,网络版的纸媒如何不仅仅充当搬运工,找到自己发展的方向,是很多人研究与思考的问题,本文以《燕赵都市报》所办的《燕赵都市网》为研究对象,并借鉴其它报纸所办的网站以及所进行的报网互动、报网一体化等形式,旨在找到报纸网络版转型的现实问题与发展方向。
[Abstract]:In the second half of 2009, the "Yanzhao Metropolitan Daily" Society began to prepare for the establishment of "Yanzhao Metropolitan Network", and formally set up "Yanzhao Metropolitan Network" at the end of the year. The newspaper already has an electronic website for a newspaper. Is a new form and meaning of the website, can be said to be a new form of the media or new development direction. In Hebei Province, this is not the only website, nor is it the earliest website. In addition to the "Hebei News Network", which has a history of nearly 10 years, and the newly launched "the Great Wall" website, which the propaganda department of the provincial party committee has just started, there is also a social "Yinhe net." In front of these main competitors, how does the fledgling Yanzhao Metropolitan Network take advantage of its parent body, Yanzhao Metropolis Daily, to build its own brand in society and form its own exclusive advantage? Yanzhao Metropolis Daily is not only an important subject in front of the leader of this newspaper, but also a difficult problem for every member of the newspaper. Newspapers have run websites in China for more than 10 years. The earliest newspaper that ran electronic versions was the Guangzhou Daily. In June 1996, the newspaper opened an electronic version of the daily newspaper. Since then, many media have opened websites, and many websites have been well run. For example, the economic benefits achieved by the "Great River Network" have exceeded that of their mother group, Jiangxi newspaper Group, Henan newspaper Group, and "people's net" under the favorable situation of relying on < People's Daily > society. The "powerful Forum" has also become famous after it has repeatedly invited national leaders to come to the scene to interact with netizens. The brand value it brings is not measurable. The paper media began to build websites, which have become common and have a tendency of blooming everywhere. How to make the websites bigger and stronger in line with local conditions? how can the online print media not only act as porters, but also find its own direction of development? It is a problem that many people study and think about. This paper takes Yanzhao Metropolitan News as the research object, and draws lessons from the websites run by other newspapers, as well as the interaction and integration of newspapers and networks, etc. The aim is to find out the realistic problem and development direction of newspaper network edition transformation.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G213;G216.2

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