《看天下》杂志情感互动专栏“攻心计”研究
发布时间：2018-07-18 10:00
【摘要】：《Vista看天下》是一份国内综合性新闻故事类高端文摘读本,内容涵盖时政、财经、文化、娱乐等领域,创刊时为半月刊,后改版为旬刊,增强了内容的时效性。该杂志于2011年8月在"生活"板块中的"男女私房话"栏目中开辟了一个情感互动专栏"攻心计"。该专栏以公开展示读者来信和专栏回复的方式来解答读者的情感困惑,每期回复一到两封来信,融情感互动专栏和读者信箱于一体,加之独特的语言风格逐渐形成了该专栏的特色。本文以《看天下》杂志中的情感互动专栏"攻心计"为研究对象,立足于《看天下》杂志的风格定位,结合定量研究与定性研究方法对该专栏进行分析研究。由于该专栏开辟至今五年多且是旬刊专栏,所以本文选取了该专栏的全部内容进行全样本研究。经过对该专栏的研究、论述,笔者认为:情感类的内容是纸媒编辑的优势内容,纸媒的情感类内容可以在时效性之外打造一片新的天地;情感互动专栏在纸媒的设置上有章可循,无论过去还是现在都有不少相似的专栏可以借鉴,根据需求设置符合媒体风格的情感互动专栏;情感互动专栏对读者和纸媒本身影响深远,由于情感类内容不同于时事热点,它能够在潜移默化中引导读者的情感观念,同时可以平衡纸媒的内容和纸媒的风格,是纸媒行业发展的一剂良药;包括情感互动专栏在内的各类特色专栏,如果能够适应新媒体的发展规律,就可以在新环境下继续创新并快速发展。
[Abstract]:Vista World is a comprehensive domestic high end digest of news stories, which covers the fields of current politics, finance and economics, culture, entertainment, etc. When it was first published, it was a half-monthly magazine, and was later revised to a daily edition, thus enhancing the timeliness of the content. In August 2011, the magazine opened an emotional interaction column called "Mystique" in the "Men and Women's Private conversations" section of the "Life" section. The column answers readers' emotional puzzles by publicly displaying readers' letters and column responses, responding to one or two letters per issue, integrating the emotional interaction column with the reader's mailbox. In addition, the unique language style gradually formed the characteristics of the column. Based on the style orientation of the magazine "watching the World" and combining the quantitative and qualitative research methods, this paper takes the emotional interaction column "attack the mind" as the research object, and makes an analysis and research on the column in combination with the quantitative and qualitative research methods, which is based on the style orientation of the magazine "see the World". Since the column has been published for more than five years, this paper selects all the contents of the column for a full sample study. Through the research of this column, the author thinks that the content of emotion is the superior content of paper media editing, and the affective content of paper media can create a new world outside of timeliness; Affective interaction column has some rules to follow in the setting of print media. There are many similar columns to learn from in the past and now, according to the need to set the emotional interaction column in line with the media style; The affective interaction column has a profound impact on readers and the print media itself. Because emotional content is different from current events, it can guide readers' emotional concepts in a subtle way, and at the same time can balance the content of the print media with the style of the print media. It is a good medicine for the development of the paper media industry. If all kinds of special columns, including the affective interaction column, can adapt to the development law of new media, they can continue to innovate and develop rapidly in the new environment.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.5
本文编号：2131555
[Abstract]:Vista World is a comprehensive domestic high end digest of news stories, which covers the fields of current politics, finance and economics, culture, entertainment, etc. When it was first published, it was a half-monthly magazine, and was later revised to a daily edition, thus enhancing the timeliness of the content. In August 2011, the magazine opened an emotional interaction column called "Mystique" in the "Men and Women's Private conversations" section of the "Life" section. The column answers readers' emotional puzzles by publicly displaying readers' letters and column responses, responding to one or two letters per issue, integrating the emotional interaction column with the reader's mailbox. In addition, the unique language style gradually formed the characteristics of the column. Based on the style orientation of the magazine "watching the World" and combining the quantitative and qualitative research methods, this paper takes the emotional interaction column "attack the mind" as the research object, and makes an analysis and research on the column in combination with the quantitative and qualitative research methods, which is based on the style orientation of the magazine "see the World". Since the column has been published for more than five years, this paper selects all the contents of the column for a full sample study. Through the research of this column, the author thinks that the content of emotion is the superior content of paper media editing, and the affective content of paper media can create a new world outside of timeliness; Affective interaction column has some rules to follow in the setting of print media. There are many similar columns to learn from in the past and now, according to the need to set the emotional interaction column in line with the media style; The affective interaction column has a profound impact on readers and the print media itself. Because emotional content is different from current events, it can guide readers' emotional concepts in a subtle way, and at the same time can balance the content of the print media with the style of the print media. It is a good medicine for the development of the paper media industry. If all kinds of special columns, including the affective interaction column, can adapt to the development law of new media, they can continue to innovate and develop rapidly in the new environment.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.5
【参考文献】
相关硕士学位论文 前1条
1 高鹏远;《人民日报》“读者来信”专栏研究（1977-1992）[D];南京大学;2016年
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